Backers Beware Kickstarter Is Not A Store Case Study
Document Type:Case Study
Subject Area:Management
Major investor concerns such on Collection of funds from the site without the guarantee that the project creators will deliver rewards or end-products of the projects Moreover, measures and policies adopted to encourage project creators to be transparent in establishing realistic and deliverable projects were evaluated effectively in the report. Does the analysis properly incorporate relevant frameworks? The report addressed the business strategies regarding Kickstarter’s strengths and weakness in the business environment. Kickstarter’s business model and payment modes of the company are well analyzed in the report. The case study provided in-depth analysis of the role of the Kickstarter’s management and employees, their participation, and influence in the policy and decision making in the company. The report covered competitive dynamics and threat of substitutes in the crowd-funding niche and its implication for the company.
The founder’s blog “Kickstarter is not a store” which sought to emphasize that the site is not a store or guarantor that the projects listed in its 13 categories will be delivered without delay or the set rewards and products will be achieved. This established complex tone in the relationship with the backers. However, the crowd-funding site has adopted stringent measures to encourage project creator to list realistic and viable ventures thus safeguarding the investors’ funds and protecting the company reputation the dynamic business environment. Is the analysis supported by referenced sources? The information provided in the various referenced sources is very useful in authenticating statements made in the kickstarter report. They collaborate the author point of view as well as provide chance for further researching.
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