CUSTOMER EXPERIENCE Case Study

Document Type:Case Study

Subject Area:Marketing

Document 1

This situation gives way to the change that is currently occurring in the world. Everybody is moving to the world of computers and internet, which involves the development of websites. This revolution to the use of the site has immensely boosted the customer experience in most companies. Customer experience has various components that help in accelerating the customer interactions with the products offered. These components include the physical design, functionality, technicality, and more. The postal services, on the other hand, are experiencing some severe challenges since they have to travel to the postal station so that they can get their letters. This circumstance does not cost useful since the customers incur transportation fare, and also there is time wastage. From the examples, it is vivid that physical design of the website, which also contributes to accessibility, maintains the best customer experience than postal services.

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Focusing on the functionality, we narrow down to the policies involved, length of operation, and security. The Facebook website avail some series of strategies to the consumers to read and acknowledge adhering to them. Security in every institution is very essential; hence it greatly contributes to the customer experience in almost all the companies. The Facebook website developed some security checks so as to make every individual’s account is safe. Before one login, he or she has to know the username and the password. There is a way to notify the customers of the strengths of their passwords, and thus they can adjust as necessary. Apart from that, the linked up the accounts with the mobile phone numbers and email accounts such that in case of any hacking, they get the notifications as soon as possible.

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Talking about website means it involves the use computers. These machines have gained lots of praises due to their speed and accuracy (Homburg et al. This situation also translates to the Facebook website hence wooing lots of people. The sharing of messages is in the fastest speed and rarely misses their intended recipients unless the messenger messes. This nature contributes massively to the customer experience. This situation shows that the security of this Yahoo email website is superb. This constraint restricts the accessibility of an account by a stranger thus satisfying its customers. After giving authentic credential, one is able to access his or her emails. The customer once again encounters various icons, which allows him or her to search for what he or she wanted freely.

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