Delivering Customer Value

A coherent distribution plan is a vital component of strategic planning. It can be done by the producer himself or through service producers. The above authors refer to distribution channels as interdependence organizations which avail products to consumers or users. The products in the link provided are described in details and sufficient information about them is given. Most of these products are wants rather than needs. Low cost is due to eliminated costs of intermediary levels. The second mode is indirect distribution by using channel layer. Here various parties are brought in to distribute these products to people. It aims at reaching out to as many people as possible. This creates awareness of the product in the market hence reaching out to many potential customers.