Four Approaches to Communication

The four approaches to communication help a person understand the most appropriate way to transmit information from a sender to a receiver and also know the best channel to use to be effective. These approaches also help a person know that the sender and the receiver have roles to play in the process of communication since one's culture is very essential in communication (Eisenberg, Goodall & Trethewey, 2017). A person also gets to know that the audience can be manipulated through influencing their minds using information. Since the audience plays a role in making information meaningful, the most crucial moments in a communication process are in decoding and encoding. The four approaches to communication work hand in hand to make communication effective at any given time.