International Marketing Essay

Document Type:Article

Subject Area:Business

Document 1

The correct orientation of marketing makes an organisation to perform effectively especially if the right marketing protocol is applied in the right place and to the right target population. Lastly, the structure of management adopted by the organisation also plays a very important role in ensuring the success of the marketing activity. The structure of the organisation is basically the adopted leadership format. This paper reviews the article by Antony Cornealius that highlights some issues about international making. Cornealius (2013) basically bring out the topic of business networking. In this case, CSU is represented by some of its best professionals (Cornealius, 2013). Dennis and Hayes are also referred to as veterans in their professions (Cornealius, 2013). This displays the level of professionalism in the institution.

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