Marketing Environment and Product Assignment

This business is different from the competition as it will make finding of information to be easier and enhance information explosion, therefore promoting huge growth in the internet world. In the computer business, competition depends all on trends as well as reputation in a given portion of the market, as well as distribution channels and advertising in another. In most of the business-to-business industries, the competition nature all depends on direct selling due to the fact that channels are impractical. In products competing with each other, price is quite important on retail shelves, however, reliability as well as delivery might be of great importance for materials that are widely used by manufacturers in large numbers, for which a shortage is capable of affecting the rest of the production line.

Computers will definitely improve the manner in which business operations will be carried out in various industries. The computer business will go a long way in helping other businesses make such crucial decisions (Griffin & Ebert, 2002). PART 2: Industry and market environment with chart There has been a current drive as well as emphasis by many governments on industrial base diversification away from traditional sectors such as agricultures and mining. This presents an opportunity for computer business to make a contribution that is valuable towards achievement of such goals. Such will lead to installation of information technology that is modern, techniques and services, knowledge transfer and quality brands availability for any business (Griffin & Ebert, 2002). The product will therefore compete in this industry. The tremendous improvements in storage and computer power implies that owners have the mandate to buy systems that are new and improved or upgrade, with the latter, many at times being the cheaper option.

The connectivity that is ever-great is the third trend. All people want to be on the internet, and almost all offices want to have a LAN. However, the notorious stumbling block for most of the companies is the installation cost which is quite high of such networks (Griffin & Ebert, 2002). A market Analysis (Pie) The marketing strategy will be mainly based on making the right kind of services available the target customer who is right. PART 3: Partial SWOT As for the opportunities, one of them is the internet. The ever increasing opportunities of the internet provides the business with another key area of strength as compared to the box-on-the-shelf main stores. Potential customers will definitely want more help with the internet. The business’s intentions is therefore to be in a better position to provide it to them.