Marketing Ethics Research

Document Type:Research Paper

Subject Area:Marketing

Document 1

Ethical issues integrated into marketing possess significant differences with govern regulations that are often set to ensure the welfare of customers is adequately protected. Marketing ethics, therefore, refers to a range of moral principles that are universally agreed upon to provide that the various marketing operations are run in a manner that suits both the consumer and the producer. Marketing ethics also involves a set of principles that are used as a means of governing a business towards its endeavors of promoting its goods and services to their targeted consumers. According to comprehensive research, marketing strategies are closely linked to human psychology. This being the case, marketers are therefore required to have adequate knowledge of human behavior and psychology to ensure that they come up with successful marketing plans.

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Innovation The improvement of the services and products produces by an organization may allow the consumers to gain a whole new experience. This, therefore, means that business owners, through the marketing team, should be able to come up with new ideas for marketing their products by adopting new trends as opposed to the use of traditional promotion methods. To come up with new ideas, a business organization should be able to conduct conclusive research in order to identify possible ways of advertising somas to ensure that techniques implemented at the end are innovative and unique to the customers’ eyes. This would is likely to allow such a business organization to maximize its overall sales. Product Value Companies should always attempt to consider customer pricing before coming up with a final decision of producing valuable products.

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Additionally, accompany that does so is highly likely to benefit from increased respect and trust from the consumers at all times. Such benefit is crucial as they are likely to be both short-term as well as long-term. To ensure that this is the case, business practitioners are often advised to perfect their marketing characteristics. Some of the most common aspects that are likely to be improved include the following. Safety Any marketing team should always ensure that they provide adequate information regarding the product being marketed. By doing so, consumers may be left with a good impression of the business allowing them to consider purchasing its products as well as services. An excellent example of a company that has failed to honor transparency is Enron due to its failure to share information with its stakeholders about different dynamic involved in the business.

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