Positioning Mapping Essay

Document Type:Thesis

Subject Area:Business

Document 1

This company has been in business for over a century and due to intense marketing strategies and other promotional campaigns, this company has dominated the industry. However, despite the success the company has had over the years, it still faces competition from companies like Pepsi. Pepsi also manufacturers carbonated beverages that are similar to the ones made by Coca-Cola (Karnani, 2014). Using a positioning map, the competition that Coca-Cola faces from Pepsi will be reviewed. The variables used will be whether the products are modern or traditional and whether the sugar content is high or low (Armstrong et al. This strategy shows that Pepsi is keen on attracting more customers by being innovative in their products. If Coca-Cola is incapable of coming up with some new brands, it is going to face intense competition in the future.

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