Reaction Paper on Amazon Article

Document Type:Creative Writing

Subject Area:Marketing

Document 1

Amazon is also termed as unethical because it mistreats its employees especially those who are not permanent or have not worked in the company for long. Context According to an article by Leonidou et al. , big corporations do not exist by doing good but by taking advantage of other people and situations to make more profits then use the profits to limit competitors from taking their customers. The article explained how big corporates have been unethical in their activities and they make more profits making them able to control the world’s market. It gave nestle company as an example claiming that in the past it used slavery and child labor to minimize their costs while they were selling their products expensively to make more profits (Leonidou et al.

Sign up to view the full document!

If the CEO was willing to contribute to politicians and state governments, it does not mean he was doing so on behalf of the company; the article should give him the benefit of the doubt. The article criticizes Amazon for creating an application that enables their customers to compare prices; this is wrong because it is a competitive technique. Other competitors print and post online their prices which customers can use to compare but Amazon makes it easy for their customers to compare hence other companies should emulate them instead of criticizing their creativity. Conclusion Amazon is not an unethical company, what people confuse is their capability to utilize weaknesses in their industry to their advantage hence it seems like there are manipulating other people to benefit.

Sign up to view the full document!

From $10 to earn access

Only on Studyloop

Original template

Downloadable