SAMSUNG ELECTRONICS CO LIMITED Case Study

Document Type:Research Paper

Subject Area:Marketing

Document 1

Samsung began its move by manufacturing products like televisions, refrigerators, washing machines and calculators. Today, Samsung surfaces the industry of handsets; mobile phones, smartphones and tablets which mainly use the Android operating system. It is well known for its Galaxy S series which have been booming the mobile phone industry and regarded as a competitor of the Apple iPhone. Samsung Electronics Co Limited has committed itself to four sectors; telecommunications, LCD appliances, Digital mobile phones, and semiconductors. ABOUT THE INDUSTRY Mobile phone industry has been a competitive one. Samsung and Apple Inc have been competitors in this industry. SWOT ANALYSIS Strengths Samsung recently has established itself with the popular Samsung Galaxy S series. The Android operating system used to design their smartphones, mobile phones and tablets have been accepted widely around the world especially in the developing countries.

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Samsung has a good research strategy, with 24 research and development centers around the world. These centers have affected well-strategized technical research into place. It has been reported that a number of them have caused explosions. Swelling batteries, burn incidents and overheating are just but some of the cases that have been reported by users. Moreover, there is an overwhelming number of online complaints, and this shows that Samsung has a weakness of adhering to its customer's worries. Their feedback concerning it’s their software is worrying. Opportunities The mobile industry is growing fast, and the market is available for the competitive manufacturer. Samsung is being challenged by new competitors who are aggressive. Chinese competitors are coming up with interesting innovations and marketing strategies.

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