Segmentation Targeting and positioning of the new Dyson vacuum cleaner

Different global markets have different shapes of segmentation like the Korean market differs from the UK and the US markets. It involves breaking the homogenous market into different heterogeneous segments to meet the needs of different target groups (Weinstein, 2000). Segmentation is essential in Dyson because it allows the company to use limited resources to the potential target to offer the best services. Owing to the significant development and innovations the market of new vacuum cleaners produced by Dyson Is expected to grow drastically this is because new programmable and automatic abilities that have been recently introduced by the Dyson engineers. The introduction of robots has increased the efficiency because it has reduced workforce, its less time consuming and works well with little supervision hence the market is expected to grow in the future (Doyle & Saunders, 1985).

This support includes; capital to fund innovations and inventions. Additionally, the company should also employ more engineers who will be working under the contract and personal terms to champion innovations by ensuring it has improved its output quality. The corporation shall also ensure product variability which shall be achieved by ensuring they produce products with different attributes, size, colour, speed and efficiency. Through this customer's will have a variety of products to choose and they will not be limited regarding specifications (Choi & Kim, 2015). The company shall also ensure market targeting through product lifecycle stage which will be done by increasing the warranty periods for different goods that they sell and also ensuring production of high-quality goods that are durable and long-lasting.

Dyson can also promote position by introducing a unique marketing mix strategy. The market mix is essential because it ensures customer's expectation is attained and it provides that the company gains maximum profits, produces goods that are affordable and distinctive (Choi & Kim, 2015). In conclusion, marketing, segmentation and position are significant factors that should be considered when targeting a specific market. This allows Dyson to produce goods, services and products that satisfy their customers hence ensuring the have kept the existing customer’s and also attract new customers. Segmentation is critical because it provides both local and global market has been expanded, and the company can run all its shops with limited resources and cost to ensure maximum profitability is achieved with the new vacuum cleaner that is introduced to the market.