Social Media Campaign Videos

First, online communication needs to be brief. Conveniently, the clip is 2 minutes 51 seconds long which means a viewer will view it within a short time and get fully informed. It introduces the subject manner within succinct sentences and the narrator briefly takes the viewer through the introduction, the need for the flu vaccination using the nostril spray method, the ease of the whole process and even how to administer it. to clear doubts, and seeing that online users will interact with a lot of false and true information, the video introduces the informing doctor as a qualified one for the flu vaccination and also enlists the possible side effects including nose running for the child. These tactics, together with the seriousness of flu attack and its occurrence in Ireland, gives the viewer adequate reasons to consider the vaccine.

The media can reach many people at a go, be measured as to how many people were reached and instant responses through replies or video chats effected. Flu, for instance, needs offline marketing more than online marketing. Smoking, on the other hand, has a huge audience online given that it is a widely spread problem and thus can be communicated online. Therefore, Flu should have been addressed offline while smoking promoted more online, even with sponsored adverts through YouTube and linking the YouTube video with different sites such as G+, Facebook, LinkedIn, Twitter among other social media platforms. Also, such a media should have an administrator to actively share it across various platforms and reach to as many users as possible.