Strategies for promoting a photography business

It ensures that a product is brought to the attention of any potential target audience and existing customers. • Depending on the product in question, the advertisement plan varies from one product to another. Several media are used for advertisement; Facebook, Instagram, YouTube. • Publicity, on the other hand, entails mention of the product on the media whereby mostly organizations are entitled to less control over the message in the media as opposed to advertising. • With the current growth of technology and widespread popularity of the social media and more so Facebook, Facebook has become great advertising and publicity platform. • Advertising and publicity of a business on Facebook is not all that expensive, and therefore, the anticipated 20,000 dollars expenditure by Joe would serve the purpose.