Vodafone Issues Case Study

Document Type:Case Study

Subject Area:Marketing

Document 1

The UK based firm has over 444 million subscribers and operates in more than 26 nations (Vodafone). The cell phone service provider was first launched in 1985. Innovation, as well as the adoption of the latest technology, has been its main strength. Management altogether with technical factors led to the introduction of the EPR system to solve some of the issues. Issues facing Vodafone Management and technological aspects were some of the challenges of the mobile service provider were facing. The purpose of adopting one strategic method of operations and implementing in an organization is essential for effective and efficient management. Vodafone switched to the EPR system in 2006 in a move branded as the Evolution Vodafone Business Transformation Programme. The project paved way for a centralized shared services operation globally.

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The business process included human resources, finances as well as supply chain management. The firm was experiencing losses and the EPR strategy is considered as a game changer. The process will also appeal to customers as well as the employees. Evaluating Vodafone's ERP System success Kotter (2012) states, change in an organization shape conditions and boosts competitive opportunities. However, if the operation is not carried out in a systematic and strategic way then it leads to wastage of resources and burns out thus frustrating employees. Vodafone success story commences with the introduction and implementation of the EPR system. The EPR system is effective in identifying locations, the facility’s size and the receptive of workers. References Grant, R. M.  Contemporary strategy analysis: Text and cases edition.

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Document 2

Vodafone was ranked the fifth by revenue among all mobile operators globally, and in 2016 it was ranked the second when it came to the total number of connections, which was approximately 469. 7 million, after China which was ranked number one. Vodafone company operates and owns networks in almost 26 countries (Narendra 116). The global Enterprise of Vodafone division provides IT and telecommunication services to clients who are in over 150 countries. The name Vodafone originated from the words voice data fone. Their target customers are all operations in almost all the countries in the world. Before Vodafone wants to introduce a product into the market, they tend to answer questions like what will the customer want from the product? How and where will they use it? Does it have an attractive name? What color is it? And so on.

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Through these questions, Vodafone can come up with an appropriate product with a catchy name and features for their customers (Agyapong 176). After the product is launched, the marketing function by analyzing its customers tends to come up with an appropriate price for the product that will be acceptable in the market. The marketing department uses the set pricing policies to come up with prices that will ensure penetration of product into new markets, help the organization in staying ahead of the competition, enhancing their profitability (Lee, Janghyuk, and Lawrence 43). "The effect of the service of quality on customer satisfaction in the utility industry–A case of Vodafone (Ghana). " International Journal of Management and Business 6. Lee, Jonathan, Janghyuk Lee, and Lawrence Feick.

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