Advertising Campaign Report For The Childrens Society
They put forward an advertisement aimed helping solve some of their issues by asking for assistance in regards to funds and getting the world to know more about its objectives. The project is a non-profit organization. Therefore, it relies mostly on help from governmental institutions and people of good will. These people were the targeted audience for the advertisement campaign. Table of Contents 1. T Analysis …………………………………………………. Communication goals and positioning ……………………………,…. Target Audience ……………………………………………………. Marketing communication Objectives ………………………………. Communication Mix……………………………………………………. Communication and advertising are considered as components involving economics, and social systems in advertising communication are of importance to the public and the organization as well (Nichofor, 2014, np). Message delivery is enabled to the parties involved in the need for advertising and marketing. Advertising is a process that is based on a scheme that is a marketing communication scheme, which has several specified content-related features.
Communication uses characteristics that are impersonal such as television, radios, and press among others. With the use of these features, target audiences receive the intended messages. Last but not least, the ways of success of campaign and budget used in campaign will also be identified as the important contents in this report. Content Analysis This paper looks to advertise a non-profit organization that helps in the saving of babies in the community. As has been the norm throughout the world, many young parents find it a challenge to raise babies; therefore, some may opt to give them out to a charity organization for saving babies or even dump them. This organization works on this area and helps in maintaining a standard and conducive environment for these children; this may be done through the adoption of these babies to families that will cater, care and love them as theirs.
The stories that are brought to light by these organizations are life-changing. Therefore, it creates campaigns that aim at acquiring assistance in finances to enable them to run their affairs concerning the children and also to market it to the individuals willing to adopt a child from them. This organization has put together this report as a means of advertising and marketing itself through an advertisement campaign. S. W. O. The organization has strong ties to law enforcement agencies 2. The good economic development in the UK has prompted people to make more donations to organization Threats 1. There are people who have wrong perceptions about the organization, making it hard for them to make any reports on child abuse or neglect. Due to heavy workloads facing the organization, its employees resign.
PEST analysis Political factors These factors are based on politically induced issues that affect an organization. p). In recent years, thanks to the economic development of the United Kingdom and the improvement of people’s consumption levels, the British have also increased their investment in public welfare activities. According to relevant data, the total funds invested by British people in public welfare activities each year is £5. 6 billion (Npt-uk. org. British schools also generally encourage children to keep small animals and organize students to chat with elderly people in nursing homes and raise funds for charitable organizations, and participate in other public welfare or environmental activities to cultivate children's love and social communication skills (The Conversation. This kind of social atmosphere tends to influence residents’ attitude and behavior on charity and they are expected to provide Children’s Society with assistant.
Technological Factors The world is gradually becoming a small globe, technology changes and improves gradually (Post, 2017, n. p). These changes affect The Children’s Society because they might not have the means to access advanced technology to help in communicating with their contributors. An advert that might involve the saving of a child will attract the attention of the viewer or reader to knowing more and therefore delivering home their advert. Social media with its influence is the most lucrative market for adverts. Therefore, the organization takes the opportunity in this arena to make their will of saving children known to the world and get a lot of assistance at the end to help in their efforts. With a long-term communication advert the organization has managed to create a strong, reputable brand image that has developed its popularity in the community.
With the use of highly enhanced awareness and favorable relations with its clients the organization has made itself a brand name when it comes to helping in saving a child. This age bracket people are considered to be parent enabled individuals who will care the children adopted without any issues. Although other age brackets are not turned downed during an adoption, they are scrutinized to ensure their ability of becoming parents. At times, the organization might look into one’s finances and capabilities of adopting (Nichofor, 2014, np). The Children’s Society uses the factors of marketing and communication in the processing of adoption. They use the internet to advertise the services they offer with the aim of attracting people to adopt these children.
The Children’s Society uses these features to make sure that their adverts can be achieved. Firstly they can adopt Push strategy, whereby the organization may form an event inviting people who are in different social class and this event they disclose their adoption services and how to encourage these people to adopting the children. This requires mostly communication through the use of word of mouth. Secondly, they may use the Pull strategy, which is made effectively by using a lot of advertisements and means of making their information available to the general public and attractive adverts that invite the attention of the people intended to adopt the children. Lastly, they use the profile feature whereby they build their reputation and perception to the public.
By ensuring that the thirty children are able to be educated the organization will be on a verge to attaining its set goal. Relevant The organization should look into the relevance of educating the children. It is true that children are the future of tomorrow. Therefore, by educating them the organization will be making sure that the future is bright. Not just for the children but the community in general. It offers a lucrative base for creating and making available adverts that reach a countless number of people since most of the population in the world is online addicts (Anthony Ha, 2011). This media is also easier to use in the urge to convey intended information. The Children’s Society uses sights such as Facebook for advertising itself with the aim of reaching large crowds of people who respond to the message almost immediately giving the organization a chance to understand their clients and how to change or manage some factors affecting them.
These media sources influence the spread of information intended through adverts in different ways, having a positive impact on the organization. The most appealing being the social media platform which carries a large number of users, who are always online and receive the advert in time and respond to it in time. This appeal attaches itself to the community with an expectation of a positive impact from the people within it. This enables the organizations to use this creativity to its advantage and market itself to the community through a campaign that is emotionally impactful. The use of storytelling is important to the market of advertising since it brings a clear concept and an understanding that leaves vivid images to the reader, the listener and the viewer.
Therefore, making this creative tool a great advertising feature in the campaign. This type can be featured in a newspaper, through a radio program and, the use of a television with the aim of reaching multiple groups of people. This amount of money used in campaign adverts found in the newspapers, the social media, and the digital media as well. Advertising campaign Budget Traditional advertising (Newspaper) £2000 Digital advertising (TV) £25000 Online advertising (Facebook) £3000 Conclusion The Children’s Society has based most of its initiatives into helping needy children in the community. They have implemented policies that help them attaining a standard that is followed while in the process of helping the children. This report has helped in identifying the key areas that the organization has implemented on their aim to advertise and seek help from well-wishers in the focus of maintaining their problem solving initiative in the community and UK in general.
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