Artificial Intelligence Disruption Focusing on Small CRM Business

Brief Summary of the Company 13 1. Research Questions 14 1. Scope of the Study 15 1. The Significance of the Study 15 1. Limitations of the Study 16 Literature Review 17 2. Demand for AI-based CRM software products 35 Questionnaire 36 Artificial Intelligence Focusing On Small CRM Manufacture Business Disruption Introduction Artificial intelligence can be defined as the incorporation of technological tools to perform various tasks that are conventionally meant to be done by human beings. This can also be viewed as the replacement of human intelligence with robotic techniques in solving some of the various problems available in the world today. As time advances, new technological advances continues to be introduced in an attempt to enhance the functionality of the various sectors of the society. A good example of such instances includes the introduction of the human-made intelligence in the working world in the current century.

The 21st century is with no doubt one of the most revolutionary centuries to date where scientists have been tasked with the challenge of coming up with solutions to some of the key issues that are currently barring the human species to achieve everything in their desire (Malik, 2018). Regardless of the answer invoked by either party, it is particularly important to acknowledge the fact that modern systems have already integrated the use of artificial intelligence and hence this ought to be considered as a normal lifestyle for people in the years to come. Regardless of the fact that the inclusion of such technological tools may bear benefits as well as shortcomings to the different sectors of development (economic, social, and political sectors), it is essential to point out that different research studies continue to be conducted in an attempt to monitor and control the rate at which such tools are likely to influence the aspect of human life.

Artificial Intelligence in the Economic Sector As discussed earlier, artificial intelligence bears significant imparts n different sectors of development. One of the main sectors which have been heavily influenced by the introduction of this technology is the economic sector. Since the era of industrial revolutions, countries around the world persistently attempt to come up with various ways in which they may be able to propel their respective economic development. This could be a clear indication of how the future is more likely to be characterized by a state where people spend less time in attempting to earn a living through manual labor. As such, fewer people will be actively involved in the growth of not only the local or national but also regional economies hence making it widely acceptable to a global audience (Dirican, 2016).

With the ongoing economic trends, it is quite logical for one to have endless questions about the fate of the current human population in the vast economic sector. Over the years, people have often been struggling with the problem of unemployment owing to the ever-flooded employment field making it difficult for a significant margin of people to lack logical means of earning a living. Ironically, the same scenario is more likely to face people in the future even though the economy will most likely be composed of limited human interactions. More and more people continue to voice their opinions on why they believe new legal frameworks should be introduced to cope with the ever-growing demands posed by new technology. Logically, the welfare of the public should be taken into consideration upon the introduction of technological enhancements that bear a direct influence on their economic wellbeing.

As such, legislators ought to come up with relevant ways aimed at ensuring that each is capable of playing a significant role in the enhancement of the world’s economy (Fagundes, 2018). Since the introduction of artificial intelligence bears significant influence on information technology, intellectual property, employment laws, labor and economic competition, and product liability, this research study is inclined on highlighting on how this change has disrupted the customer relationship management with small-scale businesses. This also includes the consideration of issues related to the protection of private data and the replacement of human labor in the economic system. This, therefore, means that a computer system must have been exposed to such conditions in the past. This may also be achieved through the introduction of a scaling effect by the computer, often dramatic, as a result of an automated networking system with other computer systems (Sebastian, 2017).

Weak artificial intelligence: this involves a scenario is led to simulate intelligence. This, therefore, means that the system in use may or may not be used in the cognitive process investigation. The intellectual level, in this case, is relatively much lower as compared to the preceding one (Bittighofer, 2018). Dematerialization is slowly becoming more integrated into the modern economic world to ensure that there are fewer materials use in the production of various economic products. A good example of such instances includes the introduction of online streaming services which are mostly aimed at outdoing with the use of DVDs and CDs. Similarly, the use of online platforms has led to the introduction of online payment services which has reduced the headaches associated with queuing for long hours in an attempt to obtain travel tickets.

This may be done in the comfort of the customer’s smartphone or merely through the use of a laptop (Malik, 2018). Robotization Over time, scientists have attempted to come up with new technological tools aimed at making working work easier. Autonomous Driving Up until recently, developers have been able to introduce new advancements in the automobile world more so because different cars can now be able to navigate from one point to the net without the input of an individual. This has been made possible through the integration of modern tools that are mostly inclined towards moving from one point to the next without the use of human labor. If this continues to be the case, the chances are high that a significant number of people that had actively engaged in enhancing their economic means.

If this continues to be the case, the chances are high that truck ad tax business could seize to be in existence which means that those in the field may be rendered unemployed. Another critical example of such scenarios involves the use of drones to make deliveries as opposed to the use of postal carriers (Zhu, 2016). As such, the introduction of artificial intelligence may be used as an effective method aimed at encouraging efficiency in resource use but at the same time bearing significant problems associated with poor customer relations (Zhu, 2016). Business The word business may be defined in a variety of ways today. As such, a business may be simply defined as efforts set aside with the aim of producing goods and services to sell to make a profit.

The overall purpose of doing so is most inclined towards meeting the various needs of the society (Paolucci, 2016). Customer Relationship Management (CRM) As the name suggests, this concept is aimed at coming up with relevant strategies that are more inclined towards providing customers with relevant tools aimed at meeting their needs based on their specifications as opposed to the incorporation of company specifications to do the same (Fagundes, 2018). Primary objective 1. To investigate the extent to which the introduction of artificial intelligence has disrupted the various aspects of small (CRM manufacture) businesses. Secondary Objectives 1. To analyze the various opinions of business operators on how the use of artificial intelligence has adversely affected customer relations. To examine some of the reasons as to why most CRM businesses have opted to incorporate the use of artificial intelligence into their day-to-day business operations.

Scope of the Study As time advances, more and more technological tools continue to be introduced each today into the business world. Since the main role of business organizations is to maximize on its profits, it is particularly essential for firms to ensure that they can come up with logical solutions aimed at meeting the needs of their respective consumers. This being the case, this study was mainly inclined towards assessing the extent at which customer relations have been disrupted through the introduction of artificial intelligence. To enhance the credibility of the results obtained, the research study was able to narrow down this quest to small-scale CRM (manufacture) businesses. The purpose of doing so was because small businesses are more prone to having more improved connections with their customers as compared to larger organizations.

Since the key stakeholders, in this case, involved the various head roles in the target organizations, getting immediate feedback proved to be a difficult task. As such, the overall data collection process can be said to have been time-consuming as some respondents took a relatively long time to issue their feedback. This, therefore, made the study to take a longer time to complete. Additionally, some of the stakeholders contacted were unable to issue their feedback owing to their busy schedule with the day-to-day running of their businesses. This made it difficult to gain diversified opinions on the various ways in which artificial intelligence has disputed CRM business organizations. This advantage comes as a result of the continuous improvements in the AI technology that continue to be made within the respective subfields (Sebastian, 2017).

Effects of Artificial Intelligence (AI) On Customer Service Judging from history, the concept of artificial intelligence has proven to be a mere belief used in science fiction movies. With the advancements in technology, more and more people have been able to come to come to terms with the fact that that this is indeed becoming a reality that is likely to revolutionize the manner in which people do business (Zhu, 2016). Research studies indicate that the past five years has encountered an annual growth rate of 40% regarding money invested in the development of better artificial intelligence units (Bittighofer 55). This has greatly enabled the mere fiction mentality about AI technology to become a modern-day reality. This form of intelligence is characterized by a scenario where they only issue out responses based on programming method used.

This, therefore, renders them rigid as they are limited as far as issuing answers are concerned (Bittighofer, 2018). Research further indicates that the use of artificial intelligence in customer relationship management can and has proven to be a difficult task to uphold. Since most artificial intelligence tools such as chatbots have only been equipped with basic inquiries, customers may find it difficult to communicate with a given organization more so if their respective inquiries have not been programmed in the AI. Additionally, the behavior of customers can be difficult to predict hence proving it difficult for developers to equip their AI tools with relevant information for all customer needs. According to previous predictions by AI scholars, 2017 was projected to experience a 300% increase in term s of investments made in the artificial intelligence in comparison to 2016 numbers (Ashrafian, 2015).

Additionally, other believe that the artificial intelligence market will have grown up to $47 billion by the year 2020 (Zhu, 2016). Some of the top AI technology trends identified in 2017 include intelligent things, intelligent Apps, and applied AI Advanced Machine Learning. Although these have been identified as the top and arguably the best artificial intelligence technological tools ever made to date, the fact remains that they remain to have substantive disruptive impacts on different economic industries. According to a study conducted by Gartner, about 20% of the working force by the year 2020 will be mandated with the sole role of monitoring as well as guiding the functionality of neural networking systems (Ashrafian, 2015). This is mostly the case because artificial intelligence is increasingly reinforcing the manner in which people interact and transact with the available systems.

About 79% of the leading business units in the world agree that the use of artificial interface could indeed work towards enabling them to gain access to information by their customers based on how the latter interact with their systems (Schidzig, 2017). Through subjection to the experiences of different users, artificial intelligence tools continue to gain immense growth that goes beyond being a mere intelligent interface. The 2017 Technology Vision Report by Accenture also goes to point out that the more personalized customer interactions become, the more natural and powerful artificial intelligence units become enhancing their digital prominence in the economic world (Ashrafian, 2015). The Application of Artificial Intelligence Technology in the Business World Amazon is one of the most common online shops across the world that has been able to integrate the use of artificial intelligence technology to date.

Their main roles are mostly inclined towards recommendation, discovery, automation, and prediction of the already existing processes (manual). Such processes are therefore equipped with adaptable, strong and self-learning algorithms. The final arguably the most challenging phase involves the workflow. This is mostly carried out by business experts in conjunction with data scientists in coming up with timely actions, researching as well as the development of algorithms, and data analysis. Such roles continue to be enhanced in an attempt to ensure that the roles of AI technology are effective to a point where the input of human labor is adequately minimized (Dirican, 2016). Also, the main purpose of this section is to come up with relevant answers to the presented research questions. Hussey and Hussey (1997) on the other hand perceive research design as a section whose main aim is to point out what data has been collected, when, why and point out how the obtained data may be analyzed (Malik, 2018).

This section may also be perceived as a plan involving the actualization of the study objectives. This is mostly done through the answering of key questions aimed at analyzing a topic at hand. The method to be used in the collection of data often varies depending on the nature of the study as well as the objectives of the study. The use of this survey method was particularly crucial to the study as it bore a variety of advantages. For instance, through this method, the study would be able to gain access to different information kinds within a short period at low cost as opposed to the use of experimental and observational data collection methods. Although this method was adequate in facilitating the study, it is also particularly important to point out the fact that it also bears a range of limitations.

An example includes the fact that some respondents may fail the need to answer questions asked by foreign individuals about a range of issues that would rather be viewed privately by the company staff only. Additionally, respondents who appear busy may not be willing to take part in the exercise hence limiting the number of respondents taking part in the overall data collection process. The 100 employees were grouped into groups of five individual composed of both males and females. This led to the establishment of 20 groups. The researcher then went ahead to select four groups to take part in the study through simple random sampling technique. This, therefore, led to the unveiling of the 20 respondents to be involved in the study.

Tools for Data Collection As stated earlier, the researcher incorporated the use of questionnaire surveys to collect relevant data about the disruption of AI on small CRM manufacturing businesses. The respondents were availed with a scale which required them to rate the current demand for CRM software as either HIGH, MEDIUM, LOW, or NO COMMENT. As indicated in table 1. below, ten respondents rated the demand as LOW, one as high, and nine as MEDIUM. The highest percentage of the respondents confirmed that there was a significant decline in the sale of CRM software because most consumers were opting to go for AI technologies or AI-integrated CRM tools. Additionally, a total of 45% of the respondents confirmed that the sale level of the same products had relatively declined as compared to before the introduction of AI tools into the vast economic markets.

About the responses from Maximizer Software Limited respondents, it is quite obvious that such business is continually experiencing economic hardships based on the manner in which their current business sales. The decrease in the sale of CRM software products produced by Maximizer Software Ltd means that more and more consumers have opted to use new and modernized technological tools equipped with artificial intelligence as their primary way of enhancing their customer relations. Since the growth of any company may only be guaranteed through customer satisfaction, it is obvious that a majority of the companies in the modern era would want to be equipped with the latest technological advancements to ensure that they can remain at the top of the competition. Although CRM software has been in existence since the 1980s, firms have seen the necessity of establishing more logical tools that would best serve to enhance the satisfaction of their respective consumers (Ashrafian, 2015).

The trend in the emergence of AI technology goes to show that small-scale business operators in the manufacturing field are likely to encounter severe economic impacts ranging to reduced sales to business failure due to lack of adequate financial resources to integrate the use of AI tools. The government should come up with a relevant legislative framework inclined towards controlling and regulating the adoption of artificial intelligence technology in the economic sector to enhance protection of all stakeholders involved. Conclusions Over time, the world continues to experience substantial technological advancements that bear significant impacts to the various sectors of development. A good example of such advancements include the integrations of artificial intelligence into the modern economic setup. Since its inception, artificial intelligence has enabled different economic players to enhance the manner in which they interact with their various customers.

This being said, the adoption of crucial economic strategies has proven to be of great importance across different economic settings mostly because the technological world continues to impose significant changes in the sector. This was made possible through the use of primary data gathering techniques to understand best the dynamics of the various economic operations undertaken. The research used Maximizer Software Limited as its case study. The study was also able to propose relevant recommendations to the problem at hand about the integration of artificial intelligence to daily economic operations to deal with increased competency level among organizations. References Ashrafian, H. Artificial intelligence and robot responsibilities: Innovating beyond rights. s. n. Deb, S. K. Jain, R. M. H. Araghi, M. S.

and Farahani, M. Fagundes, C. a. F. S. I. Usability evaluation for Business Intelligence applications: A user support perspective.  South African Computer Journal, 53(Special issue 1), pp. Malik, A. Artificial intelligence trounces human intelligence: major coup for humanity or just another milestone en route to our demise. Paolucci, M. S. Legal risk and sound management judgement: can artificial intelligence make us better lawyers?. Modern Legal Practice, 1(3),. pp. pp. H. W. H. a. Z.  International Journal of Public Administration, pp. Wynn, M. e. a. The impact of customer relationship management systems in small business enterprises. Demand for AI-based CRM software products (source: researcher 2018) Questionnaire KEY STAKEHOLDER QUESTIONNAIRE I am a researcher in the quest of analyzing the impacts and influence of artificial intelligence to the business sector.

I am carrying out a research on the stated topic with regard to small CRM manufacture businesses. I am kindly requesting for some information from you. NB: The information provided will be treated with confidentiality and only for academic purposes. SECTION A: Questionnaire log book 1. Which is your biggest target market for the company’s CRM software? (Tick 2 of the most common)? { } small businesses { } medium scale businesses { } large-scale businesses. Others, specify………………………………………………………………………………… 6.  As far as you know, do think CRM holds the future of customer relations? ………………………………………………………………………………………………… 7.  Are you aware of the disruptions caused by AI to small businesses? YES { } NO { } If YES state them………………………………………………………………………………. For how long have you been operating your business? Less than 1 year { } 1-2 years { } 3-5 years { } above 5 years { } 9.