THE IMPACT OF ECOMMERCE ON AMAZON OPERATIONS
Scope of the Study 7 1. Problem statement 8 1. Significance of the study 8 1. Research Questions 9 1. Research objectives 9 1. Methodology 18 3. Research Philosophy 18 3. Research design, method, and approach 19 3. Data collection 19 3. Data analysis 19 3. Primary findings 24 5. Impact of ecommerce on the performance of Amazon operations in UK 25 6. Conclusion 26 6. Summary of the study 26 6. Contribution of the study to the literature 26 6. Keywords: Amazon Operation, Ecommerce, self-service store, online trade, technological innovation, chatbox. Introduction The section will is based on the background information on the research, the rationale to the study, the objectives to the study, as well as the research questions. The section will also provide the statement of the problem of the research as well as the importance of the research about the effect of ecommerce on the operations of Amazon.
Background of the study Ecommerce is sometimes called electronic commerce which is defines to be is the any monetary transaction that is carried out through movement of information through the network. Ecommerce entails ventures including retail sites for the customers, services such as auction as well as exchanging goods and services between various people or corporations. By the year 2000, numerous organization in the United States and United Kingdom had ventured in ecommerce. During this time, people had changed the definition of ecommerce to the process of buying available goods and services in the internet through secure connections and the use of electronic monetary transfer systems (LeGuin 2017). The level of sales continued increasing steadily and by the year 2007, the percentage of total sales accounted to ecommerce was at 3.
LeGuin 2007). Ecommerce provide services such as allowing the consumers to search for their desired product in the website, view the prices in the catalogs and allowed for orders to be stored in the mail catalogs (Molla, and Licker 2007). Currently, the Amazon has established an affiliate market section that allows the company to get around 41% of the sales from third party retailers and affiliates (Rivet 2017). Growth in ecommerce as considered by Daniel et al. has led to amazon which is an online retailer; a significant competitor to physical stores. Amazon operations has been seen from the gradual movement of consumer to online retailing. Ecommerce has allowed individuals to shop from the convenience of their houses or their work where the goods and services they need to buy are few buttons and clicks away from them (Drew 2003).
Nonetheless, the correlation between ecommerce and Amazon operation is not easily visualized but rather investigated. Studies have been done on the impact of ecommerce on the global sales but few studies have been done on the particular impact of ecommerce on Amazon operation. Therefore, the research seeks to evaluate the impact of ecommerce on Amazon operations by investigating the implications of technological innovations in Amazon operation. The study intends to investigate whether ecommerce is advantageous or disadvantageous to the Amazon operations while considering the technological innovations that have been set up by Amazon technology and their impact on the offers provided by Amazon. Significance of the study The research was of importance in assimilating new regulations that would allow easier ways of purchasing goods and services.
Specific Objective • To find out whether the initiation of ecommerce has been beneficial or disastrous to Amazon operations. • To evaluate how the technology and innovation has made organizations such as Amazon to shift to online trading through activities such as self-service stores i. Find out the effect of internet based consumer referral on the Amazon operations ii. Establishing the impact of the technology of content personalization on Amazon technology iii. Finding out the impact of system for integrating transactions on the operations of Amazon iv. The fifth chapter discusses the findings of the research and application of the results and findings in ecommerce and Amazon operation. The sixth and final chapter provides the conclusion to the project and the recommendations for further studies.
Literature review This chapter will include the relevant scholarly materials and other researches carried out in the areas of the research which includes, books, journals scholarly, and thesis credible internet information. It evaluates and relates the findings which are important for future study on ecommerce. Amazon operations will also be seen in this chapter whereby the basis will be how ecommerce has affected the operations of Amazon. Bringing business intelligence into practice in ecommerce result to introduction of different theories in ecommerce (Latour, 1990). According to Rivet (2017), technological inventions in ecommerce have gradually evolved within a span of around 20 years. However, Oliveria et al. finds that the technological horizons of ecommerce have a long way to go since gaps are continually being identified by the investors in terms of technological innovations.
Avison and Fitzgerald (2003) on the other hand says that, the investors in ecommerce are pushing the limits of ecommerce to that they can attain growth as well as improving the engagement of consumers. The software helps in keeping tabs on the inventories of each customer and their preferences on the orders that they places (Kendall, et al. After identifying the needs and the preferences of the clients in a short period of time. The information is stored securely to ensure that the client’s future needs are easily met by the online retails are met (Zhu, et al. The chatbox is not a new ideology; what is modified however, is that the chatboxs have been modified to handle contextual knowledge (Tan, Tyler, and Manica 2007).
Machine learning and availability of big data has allowed the chatbox technology to be used in ecommerce. The business to government (B2G) model which assists businesses to trade with the government as well as passing important information to the state (Latour, 1990). Amazon Operations Amazon operations are enable due to introduction ecommerce models that include C2B, B2C, and B2B (Burt, and Sparks 2003). The ecommerce theories provides areas where the government, businesses, and users would conduct independent trade at any time of the month or day and at any location (Revsine 2001). An expansion of the ecommerce innovations gives platforms for Amazon to carry out self-service delivery shops which in return reduces waiting lines and reduces the rate at which users data was lost or misplaced (Burt, and Sparks 2003).
Among the factors that have caused Amazon to expand over time is that the leadership in Amazon operations allows innovation in the organization (Simpson and Docherty 2004). According to the research done in 2016, around 45% of the total number of online sales made in UK have passed through Amazon (Parry 2017). Other services offered by Amazon include Amazon prime which is a service that allows the consumers to apply for the membership in Amazon. The members who subscribe to Amazon enjoy the benefits of free products, they may also receive video content containing the nature of the products available in the market (Pawar, et al 2017). Amazon has also applied the virtual assistant technology that is in the form of a speaker that helps the consumer on how to use the website.
Recently, Amazon have received ventured into clothing and fashion market. There are some primary concepts that revolve around research philosophy that include ontology which is related to the study of the state of the reality (Saunders, et al. Epistemology on the other hand, is a branch of philosophy that is concerned with the study of what comprises of the acceptable knowledge in the study (Saunders et al. What is more, Saunders, et al. states that axiology is a division of philosophy that is concerned with the study of the kind of judgment taken in about the value of the field of study. The ontology related to this study had its basis on the rate at which businesses and organization are turning to use ecommerce in their operation using the case study of Amazon.
The secondary data was sourced from national libraries and the internet. Therefore, the research took the nature of a secondary research. Other sources used to collect the secondary data included the annual reports of ecommerce, the articles from news and journals to support the issues raised in the study. Data analysis After the secondary data was obtained, the data was organized, edited, and analyzed using Ms excel where graphs identifying the trend of the progression of technological innovations was shown. Also, the data analysis stage took the nature of content analysis where the data obtained from the secondary sources was evaluated deeply. considers that the ethics can be viewed as the boundaries that should not be crossed during the research process.
The study used secondary data, therefore, the ethics were limited to this study. Limitations There were limited limitations since the study data used in the study was readily available to the public. Results and Findings The chapter provides the audience with the data used in the topic of the study. The study also allows the audience and the researcher to see and used the theoretical and conceptual framework respectively with the objective of answering the research question thus meeting the objectives of the research. How ecommerce has caused an increase in the level of sales and self-service stores Amazon has also used patent in almost all the electronic commerce architecture. According to Drew (2003), patents are considered to be the protection from invention or internal changes in the process or the products available in the field of technology.
Drew (2003) continues to say that patents helps in preventing cases of independent creation and cases of copying. For instance, if to individuals create similar products, the first person to create the patent has exclusive obligation and rights to the product. The second person, therefore, is required to ask for permission from the first person to use the initial patent. Increase in the number of sales in the Amazon operations has automatically resulted to increase in the profit thus expansion of the organization. Evidently, ecommerce has influenced the operation of Amazon. To be precise, ecommerce has caused the expansion of technology used in Amazon. com thus an increase in patents. Thus ecommerce has been advantageous to the operation of Amazon. Discussion The chapter will provides information on whether the results and the finding in the study provides the answers to the research questions of the study.
The chapter will also provide further issues concerning the study that required to be studied in future. Primary findings The study shows that from the year 2000 there has been a continuous increase in the level of products introduced by Amazon since there is an increasing level of patents in the company in UK over time. Also, the Amazon company is continually increasing the products they are using in the ecommerce as it has been discussed, that Amazon in UK are opening their doors to grocery and clothing and textile designing. Increase in the level of patents in Amazon technology has caused an increase in the number of sales and self-service stores thus an increase in the amount of profits made in the organization.
The architecture of electronic commerce has allowed progressive development of technological innovations in Amazon operation which, has therefore, resulted to a continuous increase in the level of sales each year. The architecture though the use of such technology as virtual ‘memory’ mirrors has caused a shift of the people preferring physical stores to those preferring online stores. Ecommerce has thus allowed Amazon operation to continually grow in the level of sales and technological innovations and self-service stores. Therefore, electronic commerce is beneficial to the operations of Amazon operations. Conclusion 6. However, the researcher considered the limitations of the project and took significant effort to ensure that the data was used to provide an in-depth analysis sufficient to gain the acknowledgement of the target population.
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Information & management, 42(6), pp. An Exploration of the Potential Therapeutic Applications of the Amazon Echo and Dash Devices in Supporting Students with Autism Spectrum Disorders (Doctoral dissertation, Cardiff Metropolitan University). Pawar, N. Lilhore, U. K. and Agrawal, N. Rivet, D. J. Amazon’s Superior Innovation: A study of Amazon’s corporate structure, CEO, and reasons behind why it has become the most innovative company in today’s market. Simpson, M, Docherty AJ. Ecommerce adoption support and advice for UK SMEs Journal of small business and enterprise development. G. The object constraint language: Precise modelling with uml (Addison-Wesley object technology series.
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