Casa Real Estate Agency eBusines Plan

Document Type:Business Plan

Subject Area:Business

Document 1

The business needs to begin transactions by May after a series of preparations including a business plan. Casa has its offices located in Vancouver, though majorities of its clients are expected to access the services through the internet. In the run-up to the launch of the business, there will be a lot of publicity promotion for the upcoming business to give the business a softer landing ground into the market. Introduction The real estate industry is a vibrant venture in most economies. It has developed all the more unequivocally in the recent times. It has expanded even to include customized motel rooms. The auto rental industry is required to encounter tremendous development following an expansion in the number of travellers visiting new places for an extended period, which is because of an ascent in per capita wage and corporate benefit. The biggest real estate companies in the business have the upper hand over littler firms, particularly as they have critical partnerships with established house owners and lodgings, which the small real estate agents do not have. Essentially, industry players either lease or rent their houses or building space to clients for a limited duration. House or building space renting regularly lasts a brief timeframe for the most part 30 days or less, while leasing is for a longer timeframe, as a rule, a year or more. The key organizations in this industry have made solid brand mindfulness and, in this way, make the most of its acknowledgement. The real estate managers manage rentals, and clients pay regular or monthly rents.

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The occupants of these premises are usually defined as tenants, and they are not allowed to make major changes to the state of the premises they occupy (Ford, Bornstein, & Pruitt, 2007). On the other hand, leased out premises are managed by the tenant who may be allowed to make significant changes to the property to fit the nature of their occupancy. For instance, supermarkets or banks may lease a hall within a building. It allows the clients to come up with adjustments like desks and shelves. It is important to note that this form of business predominantly focuses on leasing renting out property. However, there is a disposition for sale of the same property if the owners consent to it. Casa real estate agency is an online real estate agent in charge of rental and leasing of property through an online platform.

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Online presence nature of this business allows it to connect owners of property and premises or companies to potential customers. The business will market itself as a brand of providing online car rental services. Revenue Model There are several revenue models that the business intends to use to gain profit. The primary source of revenue for Casa real estate agencies will be acquired from the fee charged per property leased through this website. This is undertaken through the use of advertisement. One of the primary functions of the Casa real estate website will be to advertise the property on its site for renting out, leasing or even sale. As per CPM income model, you can create some nice-looking income in the extent of the number of promotions showed or appeared to the site guests.

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CPC remains for Cost Per Click (Osterwalder and Pigneur, 2002). Contingent upon the circumstances a specific content advertisement has been clicked; you can profit by requesting the same from the proprietor of the promotions. Another revenue model is freemiums. Web administrations and commercial centre stages regularly utilize this model to produce some not too lousy income. The business seeks to create a bridge between property owners, managers, and those seeking to either acquire or rent property. Casa real estate agencies have the following goals; • Profit – it is the goal of every business venture to generate income at the end of the day. Casa real estate agency also strives to make profits. • Selling online- Casa real estate agencies have the projection of taking advantage of the online presence to provide real estate services.

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The service offered by this business enterprise is providing a platform for real estate properties product promotion. • Amplify Voice at minimal cost – Another goal of creating an online real estate business presence is to decrease the cost of marketing property. In the case of Casa real estate agencies, the participating parties will incur reduced costs. Those selling or renting out property will have an easier time raising capital for posting their properties on Casa website instead of traditional forms of product promotion such as television commercials, which are relatively expensive. Furthermore, online presence provides a platform for interaction between clients and property owners. Target markets and customers The target market of Casa is dependent on the revenue model discussed above: Commission fees charged on the website They obtain revenue from fees charged on individuals and companies posting property that clients have rented or bought through the site.

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The motivation to go through listings of property on the website is likely driven by the urge to find a variety of options to choose from. Freemium services Freemium service is a revenue model that offers a section of the service for free, although the customers are charged to access premium services. They are most likely new customers to the website who want to explore the features of the website. Marketing Communications and Conversion The business intends on initially reaching the target audience through vigorous campaigns through mainstream media (Oztekin, Klein, Haveliwala, Jeh & Kamvar, 2011). The campaigns will be led by a team of specialists in product promotion to ensure that they create awareness of the existence of the business entity in Vancouver. They are copyright, patent, trademark, and trade secrets. With a specific end goal to qualify under copyright laws, the work must be settled in a substantial medium of articulation, for example, words on a bit of paper or music notes composed on a sheet.

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Copyright exists from the minute the work gets made, so enrollment is intentional. A patent gifts & property rights on innovation, enable the patent holder to reject others from making, offering, or utilizing the development. Creations allow numerous organizations to be effective because they grow new or better procedures or items that offer the upper hand on the commercial Centre. Ensure individuals think about your site and that they contribute! • Automation of customer services - It is great to Centre around distributing an efficient FAQ page and direct clients to how-to and do-it-without anyone else's help articles on your site that you've distributed before they request live help (Osterwalder, & Pigneur, 2002). In addition to the fact that this is useful for your clients, it is useful for website streamlining as well! • Generating new leads and Amplifying voice – In the same way that there is need to automate customer services, there is need to automatically answer some questions from the customer.

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There will be need to provide questions on the website that will answer if the customer has been satisfied with the services. Through such questions an evaluation of the success of the business in generating new leads. Risk Assessment There have been ventures that have failed before while launching their business over the internet. The revenue model is based on advertisements, commissions, and freemiums. The target market of this website is geographical based in Vancouver, Canada. The prospective customers are all players in the real estate industry within Vancouver and its environs. Indeed, the business plan has proven to be able to achieve the set goals and to deal with risks and competition. Appendix Appendix 1: Sample Privacy policy Data Gathering and Utilize For a superior ordeal, while utilizing our Administration, we may expect you to furnish us with certain identifiable data, including however not restricted to your name, telephone number, and postal address.

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The reason is to play out the errands appointed to them for our benefit. Nevertheless, they are committed not to reveal or utilize the data for some other reason. References Barringer, E. Ireland, R. D. Harik, G. R. Bucheit, P.  U. S.  The Ernst & Young business plan guide. John Wiley & Sons. Honig, B. Karlsson, T. Institutional forces and the written business plan. An eBusiness model ontology for modelling business. Bled 2002 Proceedings, 2. Oztekin, B. U. Klein, A. S. Patent and Trademark Office. Zimmerer, T. W. Scarborough, N.

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