Strategic Business Plan for a Healthy Fast Food Company
People could quickly get food without having to wait for long as is the case in the traditional restaurants. People who work tend to have limited time, especially during the day to have their meals. Thus, such people can be inconvenienced if they had to sit in a restaurant for more than thirty minutes before they are served their meal. Therefore, the fast food establishments managed to cut down the waiting period since the food offered was easy to prepare and in less than ten minutes, a customer can be served their meal. Nevertheless, research has shown that such foods contain a lot of calories and cholesterol, which, when consumed over an extended period of time can lead to the onset of various chronic illnesses.
The food trucks will be located in various areas in the chosen city where commercial buildings are found. This move will ensure that people working in the facilities have easy access to the foods made by Healthy Fast Meals. In addition, the online delivery system will apply to the customers who work from home and have no time to prepare a healthy meal. Justification for the Choice of the Business Industry Until the 20th Century, most foods were made organically. However, the introduction of synthetic fertilizers, gene modification, and the use of preservatives reduced the authenticity of the ingredients used in making food. Thus, the strategic management for Healthy Fast Meals will require an analysis of various aspects which will determine the success or failure of the company.
The areas that will be reviewed include the company’s mission and vision statement, the internal and external analysis, establishing short and long-term goals, and the review of policies which will enhance the performance of the business (Pearce, Robinson, & Subramanian, 2010). All these factors will ultimately determine the current success of Healthy Fast Meals and also its future success once the business has already taken off. In addition, a financial review of the first-year plan in regard to the cash flow will also be indicated. Healthy Fast Meals’ Mission and Vision Statements The mission for Healthy Fast Meals is to provide organic nourishment to its consumers in a convenient manner without compromising their health. This set-up is an innovative method of providing convenience to the consumers through the rapid serving of food at the points of sale using the food trucks but also with the use of technological communication in the purchase and delivery of the same meals.
Based on the same factors, the quality and standard of the meals will be maintained and the consumers will be able to enjoy a healthy balanced diet (Pearce, Robinson, & Subramanian, 2010). Internal Analysis for Healthy Fast Meals Ltd The internal analysis of the company can be done using the SWOT strategy. This SWOT analysis reviews the strengths, weaknesses, opportunities, and threats (Gamble et al. This SWOT review ought to assess the capabilities of the company’s internal resources in regards to the competitive market. This method will stand out among the consumers who will recognize this company as the most convenient health food facility. The use of technology to market its products and also sell them will improve the reputation of the company since the current society heavily relies on technology.
This strategy will show that the company is advanced and capable of meeting any technological needs in the current business environment (Gamble et al. Another strength the company has is that the leadership of the company is keen on its decisions and it can make the right decisions in getting the most efficient human resource. The capability of a start-up business to choose the right kind of employees ultimately determines its success (Gamble et al. Opportunities A primary opportunity the company has is its ability to apply communicational technology to its businesses operations. The company has chosen to provide healthy fast food services through the online platform. The method used is to promote the foods sold as well as the image of the company.
However, the same platform offers much more by offering the consumers a chance of buying the same foods online and having them delivered to their doors. This approach creates an opportunity since it can be improved through the creation of an online application software that can simplify the entire purchasing process. The company will establish marketing strategies that can minimize any form of competition from the rival companies (Voiculet et al. The threats can be present or emergent. However, if the company is able to establish a strong strategy in terms of the way it promotes and applies its resources, then, little can be lost on its market presence. A different threat is the emergence of new completion. As the society pushes towards a healthier diet, more companies that offer food will use the same approach (Voiculet et al.
The political sector seeks to improve public health. Thus, a business which offers healthy meals to the community is bound to have political support. The legal requirements for the Healthy Fast Meals Ltd will be to adhere to the health codes in terms of food standards. The economic environment for the business is also preferable to the business. The ideal location for Healthy Fast Meals is around the areas where people have regular employment. The profile of the customers is also favorable to the company. As health and lifestyle continue to drive the citizens of America, more people will opt for healthier foods. In addition, the target consumers are people with limited time due to their work schedule. Providing a fast and healthy meal is likely to attract them to the business.
The use of technology to order meals is a strategy that will attract the same consumers since the generation is tech savvy. This action ensures that the company is able to increase its sales in a year so that it can be able to invest further in the business through expansion. Setting up a permanent restaurant in a year is the goal. This objective can be met through active marketing strategies (Gamble et al. Functional Tactics By using food trucks as the main delivery centers, the cost can be cut down and the business can be realized within the set budget of $ 150, 000. The company will be called “Healthy Fast Meals” and it will offer fresh and organic juices, organic salads and healthy sandwiches.
Eventually, it can grow and create restaurant chains across the US. Projected Income Statement for Healthy Fast Meals Ltd Startup Expenses 3 food trucks ($ 15, 000 per unit) $ 45, 000 Equipment $ 60, 000 License and insurance $ 3, 000 Marketing $ 15, 000 Training and development $ 7, 000 Other $ 20, 000 Total Startup Expenses $ 150, 000 Sales Sandwiches $ 500, 000 Juices $ 170, 000 Salads $ 130, 000 Total Sales $ 800, 000 Total Cost of Goods Sold $ 300, 000 Gross Profit $ 500, 000 Operating Expenses Wages $ 150, 000 Utilities $ 20, 000 Repairs $ 10, 000 Taxes $ 20, 000 Total Operating Expenses $ 200, 000 Net Profit Startup Expenses $ 150, 000 Operating Expenses $ 200, 000 Net Profit $ 150, 000 From this report, it is evident that the business is able to survive its first year of operation. If the revenue continues this way or even increases, Healthy Fast Meals Ltd will succeed. References Gamble, J. E. , Kahle, L. L. , Harris, J. L. , Ohri-Vachaspati, P. , John, A. , & Robinson Jr, R. B. Satisfaction with firm performance in family businesses.
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