Competitive Marketing Strategy

Document Type:Essay

Subject Area:Marketing

Document 1

In most cases, they are the luxury products that fetch a store a lot of profit, when discounts on them are doubled then it implies that the company will incur a lot of losses at the expense of long queues at the counter (Simmons). On the other hand, due to doubled discount, more clients will be attracted to Home Plus and this may not only lead to mass purchases of luxury goods but some other goods will be sold too. However, the profits generated from the sales of non-luxury commodities when compared to the losses incurred due to double discounts of the luxury goods then negative balances are the results. As for the other marketing strategy, discount consumer packaged goods, will also remain costly.

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