Countdown Supermarket Strategic Analysis

5 million people weekly and closely to 10 million customers in a month time ("Countdown Supermarkets - New Zealand’s leading supermarket brand", 2017) Countdown has laid part of its strategies to being an attractive unit housing the customer’s value, best choices and convenience in a manner that colors a customer experience in shopping with the warehouse. Additionally, the shop offers a very conducive environment for workers thereby making it possible to live its mission and vision as well being an attractive pool to customers; a fact that has been witnessed through the steady profits and growth of this warehouse. Countdown is at the brim of integrating retail innovation, that is at par with the current technology and as well accommodating the dynaminism of the market with respect to the global logistics manufacturing and corporate divisions.

Countdowns mission and vision statement touches on the market leadership in the retail sector of the New Zealand and the world figure in general. One of the major challenges that the retail shop faces and has been a strain for the last 5 years is; the ever dynamic consumer demand and the growth of digitization. Through such mission –vision integration the management has through many ways encouraged their potential workers in anticipation of building a teamwork that is loyal to the mission and vision of the retail shop. Further, they seek to put up a retail brand as part of its vision that can fairly compete with other food, grocery and global focus. All these mission-vision supportive measures are affirmed through a motivated staff and also meeting safety measures in the retail work place in order to safeguard themselves from the many employee instances of occupational hazards and other prone related risks.

The management too, has played a key role to keep its surrounding communities or societies in a good relationship through its corporate responsibilities and offering a conducive environment for all the players or parties in each and every area that the retail is based. Through such many activities, countdown has been able to live its dream and aligning it’s mission with the current economic conditions. With the growing technology, different avenues that are a pool to customers are developed. Thereby, the old tactics becomes null and void as well as decreasing their utility or value in long run. Due to such changes, countdown over the last five years has been working on the brand of company through their frequent engagement in the corporate social responsibilities and other activities that are strategically building the retail’s brand.

Countdown since 2009, has re-invented itself through the changes that have been done to its logo. Other minor changes have been made on the slogan to keep the motivated customers mood redeemed as from time to time. That option poses a fair competitive ground that the retail would be able to thrive in and as well outdo the competitors in the market if well implemented. Indulgence in the corporate social responsibilities This is another option that will keep the business positioning in the market at the brim. When many of the retail shops have neglected this simply because it is not benefitting in the short run, this is one of the best deal that is guaranteeing the business a long run benefit or profits.

With the current business position, it is evident that the retail shop can actually accommodate this strategic option and in turn run the option for the betterment of the shop. Market positioning This is one the best strategies that would work best for the countdown warehouses. The strategies that are implementable should be impactful in both short run and long run time of the business operations. Such strategies include; Market positioning; this is the strongest strategy in the marketing of any product. It carries weight because; the brand is well positioned and finds a special place in the mind of customers. Any competitive brand that is up-coming would be hard to penetrate the market. Therefore, this strategy seals off all the penetrating routes of the competitors thereby monopolizing the market ("Supermarket Chain Countdown Launches New Online Shopping App").