Customer Intention towards Mobile Payment

Mobile payment is an undertaking that has been embraced across several markets with the development of a business model that seeks to deliver efficiency and convenience in transactions. The rationale of the study involves the need to deliver the plausibility of a mobile payment as a model that would transform business efficiency. The technological advancement is aimed at improving the way of life and through innovations develops a framework that makes the consumer experience satisfying. The identification of a system that resonates with consumer expectations stands out as a better undertaking which the customers appreciate in the execution of their business transactions. The two research questions that will guide the study include: • What is customer intention towards mobile payment? • Do perceived use, compatibility, and subjective norm influence consumer behavior and attitude towards mobile payment? The study takes on a data collection method that will involve the use of interviews, analysis and use the evidence gathered to understand the factors that determine the intentions and attitudes of customers when it comes to mobile payment.

The advancement of Information Communication Technology infrastructure explicitly creates a seamless performance of different tasks. The processes of knowledge management ensure that an organization's information and resources are handled in a manner that guarantees safety and confidentiality of the payment process. The essence of information communication systems is to deliver the most critical input towards improving the efficiency of the business operations systems. The modalities employed in implementing a mobile payment framework are geared towards linking the different tasks that establish a platform for ensuring successful implementation of credible mobile payment architecture. The customer perception of attitude and behavior is substantially instrumental in modeling the reason behind the framework existent towards formulating their intention in the market (Aslam, Ham & Arif, 2017, 164). The benefits that accrue from proper understanding of consumer behavior and attitude create a positive impact on identifying customer action and predict the trajectory of their next decision (Thakur & Srivastava, 2013, 54) A good investigative framework include the initiation of improved organizational performance, innovation, earning competitive advantage, sharing of experiences learned, integration of systems and continuity of organizational processes for posterity.

The successful performance of any entity solely relies on the mechanisms put in place towards ensuring their seamless operational and organizational activities through understanding the customer that are anchored in progressive structures. Research Methodology Research Questions and Objectives The objective of the research is to understand whether mobile payment among customers presents any form of consumer intention towards the products in the market. The aim of the project was to develop an understanding of the investigation as to whether the behavior of consumers towards mobile payment develops attitudes that influence their intention across several market segments. Customer intention is an essential subject that defines how consumer behavior would be predicted within different market segments with the aim of advancing a strategy that influences their decision towards a product.

The sampling method takes great exception on the need to advance a model that recognizes the dynamism that exists in the market. The essence of the data collection through the primary sources is intended to provide an opportunity for data analysis into different sets of input that will make it possible to attain solutions and recommendations about the research. The achievement of the research objectives relies on the quality of work that will make it possible for the project to obtain information that is free from any form of bias. The development of the research methodology was premised on the desire to create a source responsible for providing a factual representation of the market and attitude of customers towards mobile payment.

The methodology of research requires the investigation to design and formulate the strategy that provides evidence on the need to advance the collection of information for defining the findings. The interview questions were prepared in advance and provided to the consumers and business owners that were required to develop their responses to the different questions availed to them in a more comprehensive and objective manner. After providing the necessary questions to the respondents, it was my responsibility to ensure that I communicate with the sampled consumers and business owners to inquire if they were experiencing any difficulties when it came to understanding the questions under the study. The timelines for the interview process was negotiated with the interests of the respondents at heart as a researcher I was required to ensure I provide a conducive environment for the interview process that would guarantee comfort for the participant in the process.

It was very important that the process factors in the demands of the participants with a view to ensure that all the critical information was obtained in a more conducive and sober environment. Data Analysis and Interpretation The analysis of data was done after the successful completion of data collection that involved the initiation of a mechanism involving both summative and formative assessment of evidence collected. The results equally provided evidence of consumers’ reliance on their attitude together with the behavior of the customers. Nonetheless, the results demonstrated the lack of correlation when it came to mobile payments attracting the intention of consumers due to perceived security and ease of the process. The consumer attitudes towards mobile payment services establish a substantive influence on the intention to use the service for their business transactions.

Even though technological advancement is an issue that has enjoyed prevalence across different segments of the society there was no indication to suggest that it had any influence on customers’ decision criterion. The different respondents from consumers indicated that they were not likely to be influenced by the fact that by using mobile payment it would suffice to demonstrate how willing they were on embracing technology. Discussion The study was important towards the development of the society that has preoccupied considerable time in the past towards engaging different experts from a diverse set of disciplines on a desire to understand consumer patterns and behavior (Lu, Yang, Chau, & Cao, 2011, 396). The finding on the impact of mobile payment defined by perception on use, compatibility and subjective norm demonstrates the need to create an elaborate understanding of customer intention.

Mobile payment is an undertaking that thrives on the application of technological models to put up a structure responsible for creating a mechanism that makes it easy to move money from one place to the other. The usage of a mobile payment platform managed to yield substantive backing from most consumers since they appreciated the impact of mobile payment in improving their shopping experience (Oliveira, Thomas, Baptista, & Campos, 2016, 409). The versatility of uses developed by the mobile payment mechanism gets the approval of most consumers and business owners as the motivation behind relying on such model of payment. The primary objective that should be taken into consideration is the deployment of a payment platform that seeks to come in with an initiative to ensure that the organization achieves consensus with the customer expectations.

The customers are engineered to behave in different ways but it is important to assess the common trend that identifies most people especially regarding the changes across market segments. The influence of consumer behavior and attitude on customer intention demonstrates the pathway to be applied when it comes to implementing a model that works for both the organization and market expectations. References Aslam, W. , Ham, M. Kim, C. , Mirusmonov, M. , & Lee, I. An empirical examination of factors influencing the intention to use mobile payment.  Computers in Human Behavior, 26(3), 310-322. , & Campos, F. Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology.  Computers in Human Behavior, 61, 404-414. Schierz, P. G. Customer adoption of mobile payment services by professionals across two cities in India: An empirical study using modified technology acceptance model.