Disney scoping report
11 Marketing the Expansion…………………………………………………………………. 13 Business, Disney and Culture………………………………………………………………15 Disney and sustainability……………………………………………………………………17 Conclusion……………………………………………………………………………………19 Bibliographies………………………………………………………………………………20 Handover letter Dear Disneyland Team, We thank you very much for giving us this opportunity to undertake the scoping report for expansion of the Disney. We are have confidence that this report has been thoroughly conducted and that it will help you in expansion of your new branch at Bangalore city in India. We have carefully considered the risks and benefits which Disney will encounter after expanding in Bangalore city, India. Sincerely Team Executive summary Expansion of any organization is a clear indication that the organization is growing. Expansion of Disneyland has continued to be done around the world. According to its initiator, Walt Disney, Disneyland cannot be completed and therefore it more research will be done and expansion of Disneyland will be available around the world if people will continue utilizing their imagination.
Therefore, several locations of Disneyland has been identified after a thorough research where the problems and benefits of its locations have been identified. For the purpose of this project, Bangalore City has been chosen to establish the Disneyland. Everything has both advantages and disadvantages. Additionally, the climatic conditions and technological advancement in the Bangalore city will facilitate a strong foundation for the situation of Disney in the city. Although there are few cases of crimes reported in the city, the government has provided enough security to help in maintaining law and order. Bangalore city, therefore, is a good place to locate the Disney (Sudhira, et al 2007 p. Main question 1. Why is the city suitable for expansion? Before the expansion of the Disney in the city, it is very important first to consider the benefits which people will be able to achieve after expansion of the city as well as its drawbacks.
Failing to manage the risks in the business may affect the business negatively leading to losses and loss of the business goodwill. These risks may act as constraints to the development and expansion of the business. Risk can be defined as the changes in varieties which may affect the business negatively (Schaltegger and Wagner 2011 p. Taking risks is a very important issue for every organization. However, having a well-organized management plan on how to deal with these risks helps the business to expand and cope with the external and internal environment (Paquette et al 2010 p. Since Disney is the entertaining company, it is expected that the rate of robbery may increase in the Bangalore city. Alcohol and drug abuse may also rise and this will lead to more crime rates as well as misbehaviors in the city.
Bribery is also expected to rise if the new Disney will be located at the Bangalore city. However, having a good management to deal with these risks is very important to the company (Tsang et al 2012 p. Additionally, this project provides solutions which may help in solving the issues of crimes in Bangalore city. Since Disneyland has been operating globally, there are a national legal system as well as international legal systems which must be followed by the organization. For the Disney to start its new branch in Bangalore city, it needs to ensure that all necessary documents required are available. There is also a need to understand the workplace laws before the expansion of Disneyland in the Bangalore city. The amount of taxation to be paid by the organization to the government is also an important consideration before the expansion of Disneyland.
After investigating the amount of tax which is paid to the government, the report found out that the organizations operating in India is 35% of the total earnings (Oshima 2010 p. Financing the Expansion Financial and non-financial costs, financial and non-financial benefits. For every business to start or to open a new branch, there must be a cost which must be incurred in starting it. It is very important to calculate the cost which will be incurred before the business can start. The business should also ensure that after incurring those costs, the business will be able to make profits in the future. The business may, therefore, incur financial costs as well as non-financial costs. These are bank loans, government funding, and shareholders’ investment.
Traditional enterprises require a substantial investment as capital as opposed to online businesses which only require little funding to start and operate (Atkinson and Atkinson 2005 p. Disney can apply for funding from the government of India so as to finance their business in Bangalore city as the expansion will increase the economic level of the country. Like the way it had done in Hong Kong where it got 53% of the funding from the government and contributed the other 47%, (Finnerty 2013 p. 99) it can also get the same percentage to the government of India if it makes an application stating how the funds will be utilized. The cost of capital is a very important aspect in every business for it helps the business to value its work (Bruner et al 2017 p.
The revenue received in an organization should be more than the cost of capital so as to ensure profits. Marketing the Expansion Target market, product profile, marketing strategies Marketing is a very important component in every business which aims at making profits as well as for its success. Marketing covers promotions, advertisements, sales, and public relations. For the expansion of the Disney in the Bangalore city, the management must ensure that there is a strong marketing plan which is well thought. Main Questions 1. What is the target demographic in the Disney project? The targeted demographic for the expansion of Disney in Bangalore city will be the tourist market which includes the families, adults, and youth as well as the diversified culture of India.
It is, therefore, important for the Disney to ensure that this targeted market is well informed about the services which will be offered at the new Disney in Bangalore city. The tourist is expected to travel to this new Disney so as to get entertained with the theme park as well as refreshments available. The families may decide to move to this place for adventure hence the targeted market. This is the capital and largest city of the Indian state of Karnataka. Bangalore city is ethnically diverse and multicultural city in India. An estimation of 52% of the population of Bangalore city are migrants from other parts of the country (Radhakrishnan 2008 p. As a multicultural city, Bangalore city has experienced a dramatic cultural and social changes of the liberation and expansion of business process outsourcing industries and information technology in India.
The common language used in this city is Kannada. What is the dominant Culture of the city? The culture of a city is an important component which must be considered before the establishment of any organization. The culture of an area will help the organization to determine the type of market available who can make up the target market. The dominate culture of Bangalore city is very diverse and friendly. Most of the people in this city are Hindus and hence the common religion practiced in the city. People are very friendly to the visitors for they believe that being hospitable and friendly to the visitors they will able to attract more hence improving the economic standards of the city as well as the nation as a whole (Kumar 2015 p.
This population is a good indication that Disneyland will do well in this city. This city is therefore suitable for expansion of Disneyland in it. Since this organization is an entertaining firm, attracting tourist to the city is very essential to the organization. The visitors who have been visiting the city will be of great impact to the organization. The economic growth of Bangalore city has been going up each year and therefore, a good place for the situation of Disneyland. Bangalore city’s sustainability problems There are some sustainability problems which are affecting the expansion of Disney in the Bangalore city. The flooding in the city affects the suitability of the expansion of Disneyland in the city. However, it is the scoping report has recommended that the government to construct drainage sites which will ensure that flooding does not affect the good image which has been there for the city.
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