Ethics scale in the digital age

Firms should there understand the situations and be able to deal with them as soon as possible. Facebook as one of the leading social networking industry has largely involved in different scandals on the leakage of the confidential information. It has also been used to carry out various crimes and elections irregularities in the World. This draws the attention of the Chairman and CEO, Mark Zuckerberg on responding to these issues. Through the paper, the firm will understand how the firm has tried to deal with the Current society when it comes to crises. Reference 11 Can Ethics Scale in the Digital Age? A case study on Facebook 1. Introduction Facebook Inc. has recently been named as one of the best performing online company in the World which was founded by Mark Zuckerberg and his fellow students from the Harvard University.

It has its headquarters Menlo Park, California and is the leading firm in offering the social media services and social networking. It is also said to be one of the four big companies dealing with technology alongside, apple, Google and Amazon (Wolfe & Higgins, 2009). 0 was introduced into the market. API v2. 0 had the features which restricted the access of the friends’ data which is termed as one of the great feature that Facebook has ever had. One researcher termed this feature as “a classic feature of closing the barn door after the horse has escaped. ” Facebook Inc. This was crucial as it meant that the public image of Facebook Inc. remained the same even after the scandals. There are various externalities which affects a firm when it is involved in different scandals.

The externalities include the threat of the competitors, deteriorating the company’s image and the additional costs associating with the rectification of the scandal. A firm which wants to prosper should observe the required ethics and have good relations with the subscribers. On the issue of the scandal, Zuckerberg responded immediately when it was brought on the table. His management team first assessed the claim so as to know its roots. This helped the firm to understand the scope of the situation and prepare fully to address the issue to the public. After gathering the information, it responded to the public and also the US government in a best way. It first explained that the incidence was a leakage of the information but it was not a break as it was stated by the disclaimer (Wittel, 2011).

Through address to the government, society and customers, Facebook would therefore have the possibility of having their reputation back and stand in the same market position as it was before the scandal. SWOT analysis Facebook for its survival has to analyze the market it is operating in. it should access its strengths and compare with the strengths of the competitors (Raynes, 2010). On comparing different strengths, it can therefore make the changes as per the market requirements. The strengths of the firm as per the Case study are that it has many subscribers in the World and many people can interact through the platform within a short time. has been in the frontline to observe the legal concerns on all the countries or the societies they operate in.

They do this through proper SWOT analysis whereby they take into account any legal concern and work towards its preservation. This helps the firm to minimize the scandals and conflicts within the markets. The management also ensures that it has the full information of the market and the society so that it observes the required ethics. This helps in creating the good customer relations and general society acceptance. The response rate observed from the firm is when the scandal was brought in the table is a live example of a good leadership and how they should play their role. Recommendation of the internal strategy making process What should be upgraded in the Facebook Inc. is the way they do their operations.