Formulating seo strategies for a growing market
Marketing – Brand Management KEDGE Business School October 16, 2019 Acknowledgement The writing of this dissertation has been one technical academic journey I have ever experienced in life. However, the work could not be successful without the help and guidance of important people that surrounds my life. Through their efforts, prayers and support, I have been able to complete the work successful. It is to the various family members, relatives, friends and lecturers that I pay special gratitude for standing with me all across the journey. First regards go to my supervisors for being a great help to the development of this project all from the start to the end. Technological issues and trends that have been identified over the years are major aspects that are considered through the study.
With the growth of organizations, the study points out important aspects about SEO across the world and how it has applied the technology to become effective. The thesis tries to answer the main question about the appropriateness of SEO marketing strategy and the influence the approach has had in the marketing industry. The approach considered has identified important realizations that have helped to shape the world and have a subsequent aspect through which right channels are identified and effectively done in the given approach. The various approaches of the identified approaches have been detailed to subsequently help factor out key aspects and approaches that help to attain a subsequent identification which is effective through the way in which different issues are laid down.
Finally, the research concludes with recommendations on some of the nations that have highly considered the use of Search Engines Optimization strategies as their primary marketing tool. Despite the achievements, the study also lays down some key limitations that have turned down the study and affected the way in which a number of inconsistencies across the area is identified. The manner in which different aspects are identified is an effective approach that will ensure a number of major aspects would be generated and influenced in a great way. The study further provides some recommendations on what the future should look like when right approaches are considered over time. It is for the organizations to adhere to various principles that will be able to help them become more effective in the way in which the undertake various aspects.
2 Mobile web SEO………………………………………………………………………. 3 Google search stats……………………………………………………………………. 4 Social media stats………………………………………………………………………21 2. 5 Search engine marketing………………………………………………………………22 2. 6 Google search engine market…………………………………………………………. 18 Figure 1. 2 Table 1. 2: Global Search Engine markets share for the 2018…………………. 26 Definition of Terms Search engine is considered to be a program that is provided by the web to identify a number of items across a database that relates to a keyword that has been searched and identify suggestions to the related contents. Search engine optimization is a process of identifying and generating results across the web based on specific keywords that have been entered into a given program. Chapter One 1. 1 Introduction Over the years, the world has been constantly changing with the adoption of technology playing a major role in the realization of business industries. The growing global market has become a point of considerations with significant aspects being the major realization of important facets that have helped define and shape the way in which different issues are enhanced in the world systems.
The economic realization of various systems has become a major aspect and determinant of effective approach considerations making sure that right channels are established through the marketing sector. With the internet being the major channel of marketing and its growth being tremendous, the development of new marketing tools has become an essential tool. The keywords generate traffic into a common website and helps in marketing and making sure that the most effective and proper customer leads is established. With the establishment of SEO marketing can be done in a couple of clicks and products being accessed all across the world. Technology has really made marketing to be very easy and people get to know about different companies in a couple of minutes learning important facets about them in a couple of minutes.
This is the most significant aspects that have made the entire industry become effective and the approach being taken sufficient in the entire realization. In the universe of numerical data, the changes realized in the world have become more significant and sufficiently effective from the way in which it is being realized and considered. As a matter of fact, people are considered to have significant issues and the way in which a number of key realizations are identified have helped them become more practical and helped in the identification of various issues. The tastes and preferences of the clients can be identified from the keywords they search. Companies have used the online SEO tool to improve their products and become more competitive in the digital arena.
For major manufacturers, the use of SEO digital framework has enabled them to find various appropriate ways that would help them add value to their products and ensure that they give the best. This approach identified explains major reasons why all sorts of businesses in one or another way have a great deal in the digital world. This is a great marketing approach that multinational companies have employed in the business arena. SEO is made of a number of different elements and knowing what they are and their operations is important in knowing why SEO is considered to be the driving force in the marketing industry. in other words, SEO is essential since it makes online stores and websites visible implying more traffic and greater opportunities to convert prospects into customers is sufficiently realized.
This is a great way through which a great element in the effective realization is sustained. In today’s scenario, majority of the traffic comes through the search engines like Google, Bing or Baidu. It is an important facet to understand that keywords much be properly researched to make sure that right words are placed in the mix (Kim, & Ko, 2010). When people are looking for products and services, they will employ the use of keywords that will detail significant aspects and enable them become effective in the way in which they complete a number of issues. When researching keywords and designing the best SEO for a company, it is advisable to look for those having high search rates and low competition to ensure that the right traffic is generated.
Developing concrete content is a critical part in the SEO since it is the best path through which clients can be reached. Companies have considered the use of SEO to be one significant aspect of business expansion. 0 Literature Review 2. 1 SEO statistics 2019 The growing SEO has been considered to be the largest priority in 2018 by 60% of leading companies all across the world. Other key findings from the research indicates that generating traffic through websites is a great factor of marketing which helps in effective client base determination. The companies considered that paid advertising was the most overrated marketing tactic that most of the organizations have considered. It is one of the best approaches that have changed the way in which business is enhanced and effective platform consideration enhanced.
The whole issue of relevancy is a great channel that plays a role in the algorithm that Google applies through the search engine. Incorporation of effective keyword is one thing built the way in which it has been designed helps in ensuring that the most appropriate keywords have been considered and effectively completed in a particular manner. 2 Mobile Web SEO The mobile web browsing has grown greatly and is overpowering the use of desktops. Considering the ease and accessibility of mobile phones, individuals have used the device greatly for SEO components. The mobile has served to channel a lot of traffic to companies which have grown to greater heights because of the way in which they consider SEO (Ashley, & Tuten, 2015). All across the globe, the mobile phone has become more of a device for communication.
It has revolutionaries the way in which people know about current issues and conduct online network and businesses. Major marketing information has been structured and made to be at the fingertips of the users. This is a positive move that would completely change the way in which a number of issues are considered and sustained. 3 Google search engine stats Google has become one of the key search engines of all time, with its spread being on an absolutely extreme path. The page conversion of Google statistics indicated that you should not underestimate the fact that the given data is negatively impacted by the majority of people choosing one of the key elements to result in something great. All the search that was offered was greatly influenced by the way in which the pages had been presented and influenced across the various processes that were being outlined.
The first page of google resulted in average search results of over 1890 words. Marketers and other key strategists considered this to be a positive output. The display of such information was a positive addition to the entire channel and ensured that the best outcome had been obtained in the given pathways. This indicates that there are always new keyword combinations that are worth exploring as the people change what they used to make the searches complete. When it comes to Google searches every year, it is estimated that the number surpasses the 2 trillion mark. The number of searches generated by Google has increased tremendously and is anticipated to increase further. In the year 2022, it is estimated that there would be 1. 2 trillion Google searches per year (Hoffman, & Fodor, 2010).
The identification of SEO takes a great time to effectively develop the outcome, although people believe that such can be attained overnight. This is something that has to be worked continually to obtain great results that are required. In line with the 2018 SEO stats, it is considered that around 74% of the various companies and around 82% of the various agencies say that social media is either somewhat or how it is highly integrated into the right path (Zarrella, 2009). The figure indicates that it is anticipated for the statistics to grow over the years, as Google continues to push the entire social media idea and SEO into the limelight. Many companies have integrated this plan and have ensured that the right channels have been outlined in a given path and ensured that there are effective plans that need to be completed to make sure that the right identifications have been outlined.
It is with such aspects that a number of highlights and important frameworks have been enhanced. The study identifies a number of important marketing designed that have changed the ways in which different components have been completed and effectively enhanced. It is through such components that different approaches have been enhanced to understand how SEM strategy works. To be more precise, SEM has become a major highlight to the ways in which different companies complete a number of important aspects and makes sure that they have the best approach in place. The manner in which various components have been designed is efficient and has completely shaped the ways provided for various highlights (Sen, 2005). Start counter analysis was used to make the calculations of the percentage of the search engine market penetration across a wide range of organizations across the world.
The resulting percentages were later rounded to the nearest tenth and the top important search engines reported for the evaluation. According to web analytics services, it was reported that the tracking code was installed on more than 2 million sites identified across the world. The sites that were identified were from different locations in the world and dealt with a wide range of operations. It was a representation of companies that helped shape a number of issues across the world. Other nations have not experienced effective approaches that help them become more contingent on the identification of search engines. The way in which various search engines are considered varies significantly from country to country. In case eastern Europe is a strong market for any given company’s brand, it is important to pay attention to Yandex, which is the leading search engine in Russia.
Google is seen to have a 45% market share, which is not that bad, though. Nonetheless, with over 90% market share provided, google has become a dominant engine landscape in most of the top GDP nations across the world, which includes nations like India, Germany, Mexico, Spain, Brazil, Italy, and Australia (Castronovo, & Huang, 2012). Germany 93. United Kingdom 89. India 0. France 91. Brazil 0. The emergence of digitalization has become a great digitalization has surpassed the traditional ways of marketing various improved competence have obtained greater access to the ways in which the audience reacts to various issues. Higher sales revenue that organizations experience is anticipated to come from the various channel in which a number of issues have been enhanced and completed (Tuten, 2008). The turnovers and improved marketing strategies employed by most organizations are related and reflect the ways in which significant changes are done and the ways through which a number of processes are completed.
The digital marketing aspects helps to boost the processes of undertaking the businesses and render most of the traditional approaches used obsolete. The ways in which a number of issues are completed helps in making sure that a number of major aspects have been enhanced and effectively designed to make sure that there is a number of substantial channels to help the process become more effective and relevant in the ways in which it is designed. As a result, it will soon be outperforming the effectiveness of the traditional marketing methods, which helps the process to become effective and changed in various ways that have been outlined. The ways in which the right channels are considered are effective and helps in making sure that the process is properly structured and designed in ways that will help in conceptualizing the various processes considered.
However, consumers are known for being more inclined to entrusting online approaches to purchase for the various reasons identified, such as to offer easy access to brands, variety, and cost comparisons. This is important facets that help bring the best out of the various processes that are completed. The ways in which a number of issues are completed helps to overcome various aspects and ensuring that there are best channels through which a number of issues are eliminated. However, the effectiveness of various digital marketing approaches is more substantial in the promotion of conversions. It is through the different processes that help in ensuring there had been proper system considerations. Conversion is an important basic traffic generated approach that helps the website of the company to thrive through the process of effective marketing and ensure that there are suitable approaches that help the process to become effective.
The ways in which different channels are considered to have ensured that the structural considerations and limitations enhanced have been structured and eliminated in one way or the other. It is through such considerations that a number of major highlights and insights are completed. Some of these strategies ought to be considered helpful in the promotion of brand identity through the establishment of various approaches and ensuring that the right aspects have been identified. It is through the various issues that a number of major aspects are considered and appropriately laid down to make sure that there have been appropriate channels through which the right identity is established. In comparison with various traditional marketing strategies, digital marketing is seen to be cost-effective and helps in making sure that a number of key principles have been enhanced.
In fact, in line with Gartner’s digital marketing spend report, it is considered that approximately 40% of the given respondents claimed to obtain considerable savings with the use of digital marketing approaches and change the way in which various aspects are considered (Kritzinger, & Weideman, 2013). It is through the various approaches completed that appropriate aspects are completed and effectively enhanced. This has made everything to be possible and helped in making sure that there have been right approaches through which the methods are enhanced. Looking at the ways in which product recommendations and online store identification is done has been influenced greatly by the engagement of the issues with online digital considerations. It is through the process that helps in the identification of the right aspects through which a number of issues are outlined.
The devices have become the determinant of various aspects that help in the process of identification and realizes the best approaches through which a number of issues have been enhanced — the ways in which a number of issues have been completed through the process of proper identification. A review of Google data indicates that searches on mobile have significantly increased by approximately 120% in 2015, which helps in the effectiveness of the right channels and ensures the right approaches that help in the right channels, which have indicated the right approaches (Castronovo, & Huang, 2012). The trends in digital marketing and the results of the analysis considering all the advantages and disadvantages prevailing in various companies considering SEO marketing strategies outlined. The way in which various aspects have been realized is important in establishing appropriate channels that would make sure the right components have been enhanced and realized to make sure that effective principles have been enhanced.
2 Questionnaire The author considered having adequate time that was appropriate to undertake the study. It was important to design questionnaires that should help in conducting the study. Due to limitations in time and other factors, there was a need to factor out the most appropriate channels that will enhance effectiveness through the study. The digital marketing strategies identified have been diversified not only by the field of the business but across the location that has been identified and the business type. Through the study, it is clearly assumed that the level of online marketing that has been produced by a number of organizations differentiates the various compositions that have been identified by a number of industries (Sen, 2005). The issue of digital marketing has become a great element and focus in most of the organizations.
As a result, organizations from all across the world have ensured that the leaders and other key players have ensured that the use of SEO has become one leading element in the digital era and has fully been utilized. The questionnaires had been created in simple and frequently used online google forms, which provided reliability and efficiency. Despite the expectations made, after the determination of the time limit and the gathering of output, there were no results identified to have certain inconsistencies. Instead, the study had reliable information that could help in making sure that the right aspects had been completed. The second attempt to do quantitative research was also completed, which provided important frameworks that facilitated the study and ensured the right aspects had been enhanced.
The second round of the study included emails the provided correction of the contents that had not been fully addressed in the first attempt. This was to make sure that adequate information free from biasedness had been obtained. 1 Website Currently, social media, as well as web pages of different organizations, have been linked to each other to facilitate marketing and make the process become efficient. The websites help the companies get a lot of viewers who opt to become clients and make various purchases through the company. This has generated a digital home that has facilitated and enhanced efficiency in the entire process, making things to be easy all across the way in which various considerations have been considered. Companies have specialized in building a digital framework that helps in the entire process and facilitates the way in which various elements are made and completed (Lu, Holzhauer, & Wang, 2014).
The way the websites have been designed facilitates and boost efficiency and the process of digital controls. The companies selected dealt with a wide range of businesses without considering the effects that they obtained over time. A number of important questions were structured, which helped to obtain information pertaining to various issues influencing the companies (Saura, Palos-Sánchez, & Cerda Suárez, 2017). To ensure that uniform information was obtained through the interview, a uniform scheme of questions was asked for all companies that took part. There were also considerations of other important research aspects, such as ensuring the level of precision was high, and the biasedness was also controlled in line with what was required. These were an important specification that helped the companies provide the best information that would sustain the study.
The feedback obtained by the companies is that most of their products have been heard through social media platforms that have been enhanced. The effective use of social media has become a gigantic approach that targets bigger scales (Ramos, & Cota, 2008). The tendency is visible through the number of those individuals who provide various feedback through the connections they make with various online companies and other leading channels through the various structural considerations. The given meaning of SEO cannot be underestimated through online marketing strategies considered. The approach has become one important online highlight that has transformed the way in which different approaches are considered an important structural consideration considered. It was needed that the companies become more effective and efficient in determining the right marketing approach that will not influence different aspects of the company and influence the way in which various aspects are recreated.
The competition established for the viewers was an important fact that facilitated the effectiveness generated through the highlights identified across the companies. SEO is an important strategy needed to focus on key identification that would influence the way in which different actions and components were being completed. Furthermore, a lot of the interviewed were found to be active social media users, which were a positive indication that the output obtained was reliable. It was easy to deal with the right individuals who had first-hand information pertaining to the issue and had the right aspects that would affect the way in which different components would be enhanced. It means that a lot of other companies have considered the same keywords and that the possibility of being identified is dependent on the creativity employed.
It all depends on the structural consideration of various approaches and the way in which a number of issues are considered. Google analytics shows that searching for business etiquette generates various impressions that influence the ways in which a number of issues are determined. The way in which different approaches are determined to influence the effectiveness of different issues and evaluate regenerative principles to understand the way in which search terms are identified. The impressions created are 3010 in eastern Europe, which is an indication of potentiality in the region. This means that such keywords are not able to generate traffic into the company using it. The choice of keywords is one qualification of suitable marketing. When such keywords that have no proper aspects and considerations in the equation, it will change the way in which a number of important frameworks are enhanced and completed.
This is an important structure that has really helped the way in which different facets are enhanced and completed. A positive outlay is when there are adequate clicks that are in a position to influence the way in which a number of identifications are generated. The way in which the impressions are generated shows a positive use of SEO. The marketing strategy considered shows a positive indication of the way in which the strategy is operational. In fact, companies have considered the strategy to complete a number of their business operations. The different businesses that are completed have changed the design and the general structure in which a number of issues are completed and effectively enhanced. This is a positive indication of the manner in which different issues are outlined and effectively completed.
It is clear that most companies consider the fact that the internet has become a battlefield where wide-reaching and wider markets in the geographical outlay have been identified and properly structured. An increase in the number of companies as well as key emerging tools and strategies have become important frameworks through which the right technological realizations have been identified and substantially completed. The decisions made by different individuals have stood to become important frameworks that enhance a number of key aspects providing key insights that detail the various marketing approaches. This and other important frameworks have been identified and detailed to provide the much-anticipated approaches to attaining proper aspect determination effectively. In order to obtain the best out of the available approaches, the users will learn more about various aspects of prices, register a number of important videos through the way in which they complete a number of processes that have been outlined.
In order to avoid the different wrong approaches and perceptions that the company’s key representatives pose, it is recommended to develop a separate page on the home page that will provide reliable outlay. The best way is to give facts which are mixed with emotional content so as to attract more clients to the products. The general description of SEO is very important. That is why companies should be very specific and detailed in identifying the right keywords that can be used to paint a reliable picture of the issues that are raised at any given time. The way in which various channels are considered also helps in identifying and factoring the right approaches, which should have effective components of the marketing strategy.
Any form of textual content and various designs helps in clearly evaluating the right aspects and ensures that a number of highlighted channels have been enhanced over time. The process would guarantee the identification of proper aspects and helps in the manner in which different aspects are completed. From the actual situation section, it is seen that social media processes where the company has a positive online presence are needed to enhance incomplete processes and ensure that the right channels have been enhanced all across the process. The way in which different channels are considered is important in factoring the right approaches and channels that facilitate a number of major anticipated frameworks. For instance, twitter accounts do not need to have any form of publication style rather than having their logo at the bottom of the website.
Building a strong connection with the customers is another important process that would ensure there have been properly structured channels that enable the effectiveness of different processes and helps in factoring out the right channels and approaches to boost the sustainability of different components. Marketing styles and strategies should be designed based on various SEO approaches to ensure that easy accessibility is enhanced. To use different opportunities Furthermore, it is recommended to make use of innovative thinking and various processes to boost the use of SEO. It is important to know the way in which the various processes should be made and understand the right paths through which a number of detailed components will be enhanced over time. This is the best process that will enable the companies to know the best target customers.
References Ashley, C. , & Tuten, T. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27. Aswani, R. K. , Ilavarasan, P. V. , & Dwivedi, Y. K. (2008, July). In search of search engine marketing strategy amongst SME’s in Ireland. In International Conference on E-Business and Telecommunications (pp. Springer, Berlin, Heidelberg. Brooks, N. De Vries, L. , Gensler, S. , & Leeflang, P. S. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. , & Hogenhaven, T. Inbound marketing and SEO: Insights from the Moz Blog. John Wiley & Sons. Hoffman, D. L. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
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