Fresh Candy Limited Analysis

The essence of the analysis is to determine the prospects for profitability and providing a recommendation for areas that require improvements for better performance across market segments. Industry and Market Feasibility The business operations will be focused on the First Moving Consumer Goods industry since it deals with the sale of candy that requires a model offering a competitive edge. The essence of the business is to establish a differentiation strategy that creates a unique model against competitors focused on high quality at relatively low prices. The market for candy in New York as an urban center is lucrative but coupled with aggressive competition from entities with long standing in the industry (Mariotti, & Glackin, 2015). The uptake of information communication technology to enhance their engagement with consumers will enhance their presences in the market and competitively edge out Yummy candy of a significant market portion.

Fresh Candy Limited has adequate financing to facilitate their working capital that will positively impact their capacity to attain exponential growth. Entrepreneurial Readiness Fresh Candy Limited has adequately demonstrated the commitment of the entrepreneurial dedication to growing their brand despite the competitive pressure available in the industry. The organization was the brainchild of two visionaries John and Dave that have committed a substantive portion of their savings into a high-risk business that is coupled by substantive competitive forces. The entrepreneurial spirit is evident from the organizational framework and design of their business plan that is knowledge based on the market factors to identify better ways of attaining business progression (Scarborough, & Cornwall, 2015). The growth of the business enterprise is highly depended on the effort put out by the entrepreneurs to ensure their focus on consumer satisfaction yields tremendous input towards attaining profitability within the organization.