Gumtree marketing report

The study consists of the discussion of the problems associated with the research, the design of the study, and the sources on which to rely on while collecting adequate data. The methodology used for the accurate approach of the study is a mixed method as it uses both quantitative and qualitative data sources. The findings of this research have been consistent with other research done in the field has it is established in the literature review. Introduction In any business venture, the most vital and paramount operation is marketing. The Internet has been a useful tool to ensure that the business gets the best of the market and gets maximum results. Purpose of study: It is done to generate and verify the aims and objectives to be served through this research 2.

Literature review: this section covers additional information that has been done previously by other researchers in the field and highlights the framework that this research is going to take 3. Collection of data: This step can be done in both rigid and flexible ways, involving the opinions of consumers. Telephonic interviews and online surveys can be conducted to document the relevant data since the company under discussion operates mostly online. Also, previously recorded data and information can be used. Dimension of e-marketing In the internet marketing business process, there is some aspects that help the business organization to achieve sustainability and efficiency within the business process. In this digital era in which we are living, websites are the first and most paramount tool for effective online marketing.

It is essential for A given Company to have a site, whether the company is small or large. For Gumtree, the target audience for the company is the massive companies that are interested in selling their brands and in advertising through the online platforms that have been offered by the company. To be able to achieve this, the company has been able to have a primary website where it can be able to reach out on the customers and let people know about the business and all related information. Research report Internet business is a a noted convention platform nowadays to achieve success in the business perspectives as it has numbers of advantages (Al-Abdallah, 2015). Whereas there are advantages that help in the business organization in the internet platform whereas it comes with some consequences that may lead the business to face issues and problems within the business process.

Therefore, it is evident that internet marketing has advantages and disadvantages, but it is not considered that it has not the primary influence on today's business process. For an online platform to be active and to attain the advantages as stated above, it should be able to be accessible, user-friendly and can be searched by would be customers through tools such as SEO. IN that terms the business in the online platform comes with great threats. Thus, in this perspective, there are scopes to improvise and assess the range of research in the further implementation. Methodology For this research, what has been utilized is the qualitative data and the quantitative data. The quantitative data used in this paper involved the use of questionnaires, survey, and polls.

It is through the questionnaires that different questions were framed concerning the usability of the website and from there results recorded. The sample for the study was selected randomly through Facebook and social media platforms and the questions emailed to them where answers were expected within two days. The concept of loyalty within the customer base begins with the reputation of the company; hence the company needs to advertise itself first to create a loyal client base 2. Clients are price sensitize. It would be important for the business entity to ensure affordable price index for customers to prevent the customers getting to other platforms 3. Gumtree lacks a good relationship with the customers and its numerous clients. it is paramount therefore for the company to ensure that they retain most of their one time customers 4.

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