Innovative marketing of an innovative product

Document Type:Essay

Subject Area:Marketing

Document 1

The above-named services have a great attraction of the customers and that is an indication of profits once the sales begin. The marketing mix also features in this plan because it helps explain the means by which Pronto mobile application shall be made appealing to the consumers so that the services it is meant to offer can be sort after abundantly. There has to be a distribution strategy for Pronto application thus making it essential in this marketing plan. Furthermore, the marketing communication process together with a pricing table, are important aspects that will help people look for the services that Pronto application offers. This plan elaborates on the importance of the rebranding exercise for Pronto application. Segmentation involves dividing the market into sections based on the different characteristics exhibited by consumers.

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