INTERNATIONAL MARKETING STATERGIES

This paper aims to look into ways in which dog feed product brand O Dog O can be marketed in Paris, France. Introduction The marketing combination traditionally consisted of only 4 Ps but has since expanded to include three more others. The first P includes product which entails the provision of value to customers by introducing or improvising the existing products, tangible or intangible. Pricing must be competitive and must include in it profit and can comprise discounts, offers and other promotional efforts (Todorova, 2015). The place P is about how to get customers to buy products by getting the modes to the targeted place. All the ingredients are 100% organic. This product is delivered to doorsteps by an agreement of a monthly, or annually subscription.