NIKE sustainability in USA

Document Type:Article

Subject Area:Management

Document 1

Therefore, it encompasses all science of the environment. It covers the technical strategies, the ecological system and human behavior towards the environment’. Sustainability issues are major ethical dilemmas in the environment. It impacts less concern on scientific, technical and regulatory sustainability and less effort on human sustainability in many countries. It is crucial to discuss both the human and technical sustainability issues since it has a great impact on USA environmental policies and the general physical resources (Schaltegger, S. The appointment of the climate skeptic Scott Pruitt to head the US Environmental Protection Agency (EPA) is one indication that the country is moving in one direction with one transition team that targets to reform the natural environment through utilization of renewable sources of energy like fossil fuels (Bacchus, J.

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As well policies have been set to ensure that many in the corporate America are moving towards promoting corporate sustainability. Toyota Motor in North America with the guidance of their regional environmental sustainability director, Kevin Butt is planning to go beyond zero environmental impact by literally reducing CO2 emissions during manufacturing and vehicle operation. The government is supporting such kind of efforts since they give solutions to the climate change issues (Knight, Z. , & Reed, C. With the review, sustainability in the 21st century is certain that nations like United States of America and the communities around them will both mitigate the declines of the ecosystems and adapt them. One recent sustainability policy is that of striving to avoid the unmanageable and the unavoidable.

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US Regulations on Sustainability EPA is entitled with laws and regulations governing sustainability in USA. EPA helps to regulate entities to meet and hold federal requirements. As well, EPA helps to hold entities to be legally responsible and accountable for environmental violations such as air, land and water pollution in the environment. was recognized in 2017 as the leader in the use of sustainable cotton along with other companies like the World Wildlife Foundation (WWF) The key drivers to their modern sustainability development include Nike’s new model for innovation and creativity as well as developed new technology that wove the upper portion of the Fly knit from a single thread (Ruppert-Stroescu, M. , LeHew, L. , Connell, H. , & Armstrong, M. NIKE’s Initiatives for sustainability New model for Innovation Innovation of 20-cent paper centrifuge which helps in isolating diseases like HIV and Malaria in remote places at a little cost is one of the most successful inventions of Nike.

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Factors that motivate Nike to promote sustainability and their suitability in USA Innovation: Nike is constantly in need of new ideas that will make them enjoy a competitive advantage in the world, the company tries to comply with the surrounding demands that will establish and maintain their reputational background. Sustainable development goals through innovation are some these goals that will help Nike achieve a competitive advantage and enjoy market goodwill as well (Kopnina, M. , & Blewitt, H. Efficiency in waste management: Another factor that motivates Nike in promoting sustainability is the need for efficiency in management of waste. This promotes sustainability in the environment since it is associated to resolving problems associated with waste damaging the physical resources such as water bodies which hosts marine life and it also focuses on water safety used in consumption by human beings and animals.

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