Philips sonicare toothbrush marketing review

The same has created an elaborate usage of electrical energy in powering toothbrushes, which is something new on the market. With this great concept, the company now enjoys massive customer support which has seen it increase its market share in the society. With the massive developments and innovative characteristics that the company has enjoyed over time, there are some key recommendations that I have developed that I find it prudent for the company to apply and create a unique capability of its usage. One of the key concerns that the company should put forward is the use of digital marketing structure. Digital marketing is the face of the modern world, and the business should consider its robust application in the business environment.

This gives a clear and better overview of the product and recreates the best development perspective of the same product. This will help in the development of a better and a clear identity scale of the product in relations to the existing market scenario. The product development creates the best development viewpoint for the product and creation of a better idea of how the product is running on the external market. Therefore, in the analysis of the Philips Sonicare toothbrush, it is important to view it and develop its existence based on the existing market analysis. This will help give a clear picture on the scale of the product in the market and kits general market conditions. Consumer Trends With the high development in technology, the world today is geared towards adapting and utilizing technology in all its factors.

The technology world provides the most affectionate way of managing and promoting the utilization of high technology p5oducts. Technology provides the most effective way of managing and utilizing the same scale in the management and utilization of technological products. Most customers, therefore, are now into adopting the high technology and more affluent products. This is one of the competitive advantages that Philips Sonicare toothbrush enjoys. Environmental Factors The environment is a major scale of business. It is one of the major players in the development and the workability of any business environment. The business scale depends on the workability and the overall outlook of the environment. Most of the environmentalist who is into using and applying the use of green energy is on the lead in the development of a better environment that allows for the usage of the green energy in the business scale.

Business development provides the most articulate way of mastering and providing the best-developed business culture. Philips Sonicare toothbrush has a well-developed brand analysis that is facilitated by the marketing structure applied to enable the products of the company. The marketing structure that the company creates and applies in its system is developed fully below: Market segmentation Pictorial representation of Market segmentation Market segmentation is a key marketing strategy on a business scale. It is one of the factors that can be used to facilitate an easy movement and marketing of products. The same is used to refer to the aggregating prospective buyers into groups or segment that will enable the business to reach them with ease. The market segmentation enables the companies to target different groups of customers with ease and ensure that the full scale of the products that the company sells reaches all the prospective customers with ease.

Philips Sonicare toothbrush has a well-established brand positioning on the minds of its customers. The same provides how the business scale should run in such a way that it will develop a captivating scale on the minds of the consumers. The position that the product enjoys on the minds of the customers is its uniqueness and its technological versatility capability. The product is made with a high technology overview, and it provides massive knowledge on how the products are electronically powered to produce the most coherent results. The brand developed is captivating and well installed to attract the needs of the immidiate customers (Toliyat & Kilman, 2018). The SWOT analysis is instrumental in checking the progress of the company and the various factors that may be inhibiting its growth and development on a larger scale.

The SWOT analysis explains the strengths, the weakness, opportunities and the threats for the company. The SWOT analysis of Philips Sonicare is developed below (Fisher & Mackinon, 2008). • The strength of the company lies with the intensive technology that it is applying in the creation of the high tech toothbrushes. The company process and manufacturers some high tech toothbrushes that command a lot of support and customer line. It is a system that is working towards promoting any brand development in the market. Philips Sonicare, although it has amassed massive success in the business scale, should consider developing a concise and more articulate method of initiating the development in the business environment. The use of digital marketing can help create a lasting and more appropriate pace of growth for the business.

Digital advertising sites such as the use of social media are very important. Pictorial representation of Social Media Marketing Tools The company should consider running Facebook pages, Twitter, and Instagram to create a marketing spree for its products. The same will provide an inclusive way of promoting a business scale. The development of the e-commerce in the business world and its inclusivity in managing the business environment provides clarity on the way the business is running, and the same also provide a more developed system of promoting the extensive growth of the business. The massive success that Philips Sonicare toothbrushes show how the product is becoming a darling to many people. Therefore, I would now recommend the company to set more branches that will act as an inherent point of collection for the company.