Power of Integrated Marketing Programs

Document Type:Essay

Subject Area:Marketing

Document 1

Evidence suggest that prospective clients have a higher chance of remembering a company’s offerings, logo and name if they have been seeing it often or regularly, represented in different forms of media (Martinez,2011). Illustratively, organizations like Dicks Sporting Goods have adopted integrated approach which has resulted to higher returns and sales. Integrated marketing programs enable an organization create a brand. By creating a brand, marketers develop an organization’s message that tend to unite as well as inspire employees as well as gets the attention of potential customers. Creating a brand enables organization shows its compelling benefits. Notably, most forms are faced with the problem of marketing on numerous channels with the notion that they are indulging in integrated marketing programs.

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