Recommendation Report for Honda Odyssey Marketers

In the previous survey to understand consumer’s behavior and purchase decision process; people’s perception of a given car is more important than the functionality in consumer’s willingness to buy the car. Therefore, branding a vehicle is more important than name, car description or its functionality. The car’s brand communicates the car’s purpose to the owner hence seek to fit into the lifestyle of the owner. Honda Odyssey and many vehicles differ little in technical functionalities. Yet each of the vehicles is ranked at distinct position globally. Honda accolades include; a 2012 safest automobile and a 2011 Insurance Institute for Highway Safety status reports. Also it was acknowledged as the most improved rollover ranking based on assessment of strength-to-weight ratio.

More achievements include best at 81% in child occupant as well as the second best in adult occupant protection. Meanwhile, Honda marketers and dealers experience adversity in sales. This paper digs into Honda Odyssey sales. Honda can be thought of having a big population through its online marketing campaign. Extensive communication guarantees Honda a large market share yet this is not the case based on the following analysis. Honda has built its reputation in the marketing arena due to a history of great emotional marketing. However YouGov BrandIndex data indicates that consumer perceptions of the product has dug low in recent past. This is an index score that include a number of metrics like value, quality and impression. What would make Honda Odyssey saleable is the power of understanding market mix.

The markets have to understand that people who purchase vehicles of Honda Odyssey caliber can be segmented in which manner. Let us face it, people who purchase vehicle like Honda Odyssey are likely to be married, old, have higher income and are male. From this the marketers have to come up with strategy of reaching each segment of the potential customers. Further, as indicated by assessment 2 report given segments would still prefer some specific features like safety. It includes everything the firm can incorporate in influencing customers to buy their services or products. This can be distinguished in four categories 1) Promotion, 2) Price, 3) Product and 4. Place. Knowing your completion. This key aspect is concerned about what type of market you want to control.

For repeat-buyers technology and need for more space are ranked top drivers. Repeat-buyers tend to assess innovation. Just like first buyers, repeat-buyers also use dealer services, resale value and reliability to make brand choice. Knowing yourself. This goes by keeping a history and gathering information about how you are perceived in the market.  Principles of marketing. Pearson Australia. Berry, L. L. Relationship marketing of services—growing interest, emerging perspectives. and Atento, R. G. O. Strategy Innovation For Honda High–End Car.  Laguna Business and Accountancy Jounal, 1(2), pp. and Armstrong, G. MARKETINC. Pauwels, K. , Silva-Risso, J. , Srinivasan, S. and Chinnam, R. B. Remanufacturing for the automotive aftermarket-strategic factors: literature review and future research needs.  Journal of Cleaner Production, 17(13), pp. Word-of-Mouth and Referral Marketing Blog.