Report on Starbucks coffee company
Document Type:Thesis
Subject Area:Engineering
Dept. Ogden, UT 84408-1408 Dear DR, Green REPORT ON STARBUCKS COFFEE COMPANY Here is the assignment on the topic Starbucks coffee company. The assignment contains conclusive information regarding the topic. The findings concentrated more on the use of social media platforms by the Starbucks Company in marketing strategy, and how to obtain all kind of feedbacks form their clients. Recommendation were made based on the findings from the kind of feedbacks acquired. The Starbucks effort in trying to reduce the rate of child labor, and the goal of having a better-related environment is of great importance to the society. Recommendation From the Starbucks involvement in the social media in product promotion, it can be identified that of the company's, lack of adequate control over the company's social media platform is a major challenge.
In the case of unsatisfied customers, the company experiences negative comments that can alter the company's reputation. It is therefore I recommend: a) The management train its staffs to reduce the effects of negative feedback. b) Building a reputation is important to create brand loyalty. Background information Starbucks coffee company was established in 1971 by three partners and its headquarters are currently in Seattle, Washington. In 1980's, the company has been experiencing a significant growth beyond the United States, and currently, Starbucks have ventured into the global markets in over more than sixty countries. The success of Starbucks coffee company in the 21st century makes it be arguably the most prosperous coffee chain store worldwide (Lemus, et al. N. P). Starbucks first made its page in 2008 and has since fought to become the 6th most popular brand on twitter right now with 37 million fans (users who liked their page).
Starbucks has been very successful gaining recognition and growing their brand over Twitter, Instagram, and Facebook. They do use the same content across these platforms, but it is all fresh and quality content. Analysis Starbucks has done, and continues to do a fantastic job of being present and relevant via their social media channels. The company developed a trendy brand for themselves form early on, and that sense of brand has continued to resonate with consumers today. This new service made it easy for customers to acquire fast responses via Twitter to any concerns/questions they had for the company. The chatbot was introduced during the Starbuck #Give Good campaign, which lasted throughout the holiday season, encouraging Starbucks consumers to spread goodness during the holiday season (Rudy-Martha, 2017). Customers were able to direct message the chatbot who would then suggest ways in which customers could spread cheer throughout the holidays (i.
e. buying a coffee for the next person in line). Starbucks is a coffeehouse chain operating in different parts of the world in an industry which is very overcrowded. To maintain its market share and attract more customers there is a need for the company to monitor the actions of each member, business unit and each department of the company. Since, this is the line that improves the company’s reputation. Starbucks engages in corporate responsibility activities to improve their relations with the community that they serve (Diana C. Sisson, 2017). To improve profitability and sales margins, Starbucks needs to improve their advertisements to appeal to the millennials and expand in the developing markets in Africa and Asia which offers a potential growth avenue for the company products. They should also offer competitive prices to compete favorably with their competitors and other local outlets.
There is the need for the company to adopt initiatives which have a positive contribution to the environment. The company and its partners should adopt cleaner and renewable energy in all their operations to reduce their reliance on fossil fuels. Conclusion In conclusion, the use of social media by the Starbucks coffee company has served a unique purpose in building a customer-based familiarity with their favorite brands. Journal of Communication Management, 287-302. Morley, M. Corporate Reputation Management. In How to Manage Your Global Reputation. London: Palgrave Macmillan.
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