Saving nokia

A customer can purchase a phone online, and it is delivered at their home. Online purchase of Nokia products has helped to increase sales of the corporation significantly (Arter, David. , pg 1349). There has been an increase in electronic marketing over the past few decades because it is more convenient for consumers than visiting the brick and mortar stores. A business like Nokia can enhance its sales significantly with a proper E-Marketing plan. In a few decades, Nokia became a leading player and a market groundbreaker in the mobile phone business. Its achievement was based on independent strategy decisions. Nokia managed to overcome its dependency on the path, and it redeemed itself. Nokia attained success through sound engineering and exceptional reliability. Question 2 Nokia is encountering great competition from modern technology corporations in Finland.

Samsung has also changed its business strategy to focus more on environmental sustainability and this is a significant threat to Nokia because most consumers are now turning to brands that mind about the environment because the most corporations does not care about the environment. Nokia corporation is focusing more on environmental sustainability which is an advantage for the franchise. Since consumers are changing to brands that care for the environment and give back to the community. The other advantage is specialization and expertise in making the mobile phones. This has helped to differentiate the corporation’s products from that of its competitors. The other weakness that the corporation has is lack of proper expertise in transforming to online marketing. Online marketing is a new field of marketing, and to transition effectively, there must be adequate personnel to aid the process.

Nokia has an opportunity of utilizing E-Marketing to enhance its sales. Effective use of social media will play a vital role in establishing a loyal online consumer base. Most people are changing to online marketing, and proper utilization of online marketing and social media can be an excellent opportunity for Nokia. Nokia will be required to adjust its products to suit the needs of the customers to remain competitive in the industry. Nokia can make use of the opportunities that are presented to it to maximize its revenue. This opportunities like E-Marketing can enable the corporation to upsurge its consumer base. E-Marketing can be implemented through training to allow the corporation to know the correct path to use to ensure the success of the process.

Nokia has a loyal consumer base, and this will enable it to enhance the revenue of its products since the consumers will have its back. This factor is an excellent opportunity for Nokia because it specializes in mobile phone corporation, and it sells quickly during the weekend. There is also an increasing number of people who consume smart phones in Finland. This is a significant opportunity for Nokia because it will help the corporation to upsurge its sales and productivity. Cultural The Finland culture has a great impact on the environment of Nokia. This will enable Nokia to design marketing approach that aligns with the culture of the people of Finland. This marketing strategy is very cheap compared to other marketing approaches, and it will help the corporation to reach a more comprehensive target customer.

Question 4 E-Marketing Strategic Plan Separation and Targeting For demography, the population targeted by the Nokia E-Marketing strategy is young individuals. It is not limited to any ethnic group. This would enable the corporation to reach its target consumer effectively. The geographic segmentation for Nokia product is Finland citizens in any state or country. Therefore, E-Marketing will aid to reach the target consumers. Nokia products will consequently enable the consumer to paint a perfect picture and enhance their online marketing experience as well. 1 Behavioral segmentation E-Marketing is very suitable for consumers who want to access the products and services of a product conveniently. This product will be beneficial to the target consumer because they will not have to wait in long queues in the restaurant waiting to be served.

Consumers can be able to access different products and be able to choose what suits their need best. Online purchase and marketing can enable the corporation to purchase products and services of their choice at their convenience. While making an online purchase, a customer is attended to immediately, and this enhances their experiences because they don’t have to wait in long queues in the physical store. This will help to improve the consumer experience. Nokia is required to develop an active website and a social media page to enable it to interact with its consumers directly. This will allow the corporation to establish a loyal consumer base. It will entail making maximum use of the website of the corporation to enhance the sales of the product.

The website will be an excellent opportunity for Nokia because it will be able to effectively make use of the website to get information about the outcomes of the corporation (Hill, pg783). The website should be defined in such a way that it enhances the experience of the consumers, thus creating loyalty. The corporation will make use of E-Marketing to make sure all the consumers are catered for. To effectively communicate with Nokia customer care, the corporation will make use of online chat bots to answer queries of consumers whenever they need help. Promotion strategy Nokia will make use of social media to market its brand. Having a proper website and a social media page will enable the corporation to market its product effectively to its target consumers.

Social media has gained popularity over the past few decades, and this makes it an appropriate marketing strategy to reach targeted consumers effectively (Strauss, Judy, and Raymond Frost,pg 458). Marketing via social media is effective and less costly. Marketing through other means may be expensive, and at the same time, may not be able to reach the targeted consumer. Making use of pages from these sites will enable Nokia to reach the target consumer effectively. Marketing via these sites is also very cheap compared to other marketing approaches, and it reaches a considerable number of the target consumer. This will go a long way in the management of expenses that Nokia will incur to promote its product. Promotion of a product is very vital because it helps the corporation to reach the targeted consumer easily.

Nokia can make use of Google Ads to persuade its target consumer to purchase its product. These theories have been discussed extensively in the research by Jim Mcklekesey (Jim, pg 78) to enlighten the leader in the scope of transformational leadership. It is arguably the best style of leadership, according to the researcher. It is the style most recommended for all levels of corporates to achieve maximum productivity among the employees. (Breevaart, Kimberley, et al. , pg65) emphasizes the need for participation of a leader in the work of their employees. (Long, Choi Sang, et al. , pg,127) discusses the relationship between transformational leadership and job gratification among employees. A good leader is one who commands respect from their employees and has a good working relationship with them.

The aspect of transformational leadership that is most effective in nurturing job satisfaction among employees is individual consideration. Transformational leadership is seen as the most operative model of leadership to nurture job satisfaction. Start: August 2019 Launch: September 2020 S3 Making use of the existing E-Marketing brand and the name of the domain • Marketing is tasked with overseeing the design of the website to make sure it aligns with the website. • The role of the IT is to oversee the process. Continuous process 2019-2020 S4 Online chat bots installation • The role of the IT is to work collaboratively with the web developer • Finance is tasked with sourcing fund. • HR is tasked with allocating online chat bot staff. Start: August 2019 Launch: September 2019 Price S1 Make use of Dynamic pricing and particularly segmented pricing • The role of marketing is to set price that is based on the differentiation of the segment.

Start: August 2019 Launch: September 2020 S2 Google Ads • The role of marketing is to assign appropriate keyword or Start : August 2019 Launch: September 2020 It is quite clear that the implementation of the E-Marketing will be dependent on the creation of Nokia webpage. It is therefore very vital for the Finance, marketing and IT to function closely with the website developer of the website to meet the stipulated time. Question 7 Recommendation I would recommend that Nokia to design a website which will enable it to market its product to consumers. Consumers can make use of this website to search for information about a product of the corporation that they don’t know of. Having a website will enable Nokia Corporation to get feedback from the consumers that will enable it to make the necessary changes to suit the dynamic consumer needs.