Service Marketing Essay

In this case, RSP provides customer training products to corporate organizations and even non-profit clients both on online platforms and face-to-face training programs. These marketing plans and strategies must be communicated clearly to the consumers and fellow business dealers. One’s service will generate a lot of ideas to the consumers based on how it’s being sold. The marketing approach is a key critical element as it will appeal the consumer to pay for the services. This includes; elaborating on the service content, deals pertaining promotion of the service, advertisements and other marketing strategies. Thus it is upon the organization to conduct a study that will help the company understand the changing customer needs and preferences. This will enable them to learn new techniques and factors that allow the company to evaluate what their customers want.

In any business transaction, the customer focus is one of the key factors of consideration (Zeithaml, 2013). Hence this will allow RSP to focus and narrow down their marketing aspects. They may be aware of what they always sell but focusing on key products provision will lead to strategic concentration of their training and its products. The second major step is the evaluation of the benefit concept. A major evaluation to be done is the analysis of the pricing strategy. This is a theory that focuses on determining the value of services offered. As researchers illustrate, there is no success without taking a risk. RSP has been successful regarding revenue and number of client workshops running across, but that is not the end of their business transactions.

Lastly, RSP needs to acknowledge what needs to be done to improve their customer training services. The theory that best fit this step is Situation analysis. This theory focuses on a change in any organization. RSP hence is to take a situational analysis to help them understand their current position, analyze more accurate strategies to enable them to improve their current situation to a better tomorrow in their business. One major way to achieve this is through customer feedback where the company will analyze the feedback from their consumers. Sustainability will create room for effective training programs, cost leadership for the organization and creation of a better brand for RSP. This will enable the firm to deal with unsustainable demand exceeding the supply of their training products and services to consumers.

Another area of focus is technology advancement. In service marketing, technology is a key practice especially in the modern world where every transaction is now based on technology for its success. RSP offers its customer training services through an online platform. In conclusion, service marketing is quite a challenging aspect of a business. It involves taking the risk in trusting something will occur as planned as it can only be experienced. It includes strategies in marketing that lack the physical properties of seeing by a consumer before purchase. Scholars have come up with ideas, theories, and practices in service delivery and marketing that help organizations strive in achieving business success. Thus it is of key importance to analyze first who the customers are as this creates focus area through market research.