Shaw communication Inc cooperate firm

Observation of Health and Safety 4 4. The Corporation's Social Responsibility 5 5. Media influence …………………………………………………………………………6 Integrated Strategies 7 Conclusion and Recommendation 7 Reference 9 Introduction Non-market forces are the external factors that affect the prowess of a company (Cavusgil et al, 2015). It includes the social and political stakeholders which are not directly involved in the company operations but rather but has an impact. To give an example, government regulatory agencies such as tax institution. The company faces various non-market forces (Robinson, et al 2017; Sritharan, et al 2017). Since 2012 to this day, Shaw have made a series of re-branding itself by making new slogans and promotions. Now it has a new logo too. Latest developments in 2017 in Shaw is the launching bluesky. This is a televised service related to comcast X1.

Failure by the corporation to respect human rights, it can find itself in series of lawsuits destroying its reputation leading to lack of business opportunities, customers and also lack of enough manpower which in turn affect the profitability of the corporation’s businesses (Sullivan, et al 2017; Robinson, et al 2017). Pressure from The Activists Activism is the foundation of healthy democracy in any society. When a business entity is the radar of activists, for negative reasons, the customers may decide to boycott the products of the business in question (Wang, et al 2017; Lin, et al 2017, Chang, et al 2017). When the activist is unbearable to the management, they will be forced to change the business tactics and regulations in order to satisfy the customers to try and maintain the good name of the business (Sullivan et al, 2017; Robinson, et al 2017).

A good example is the period of electioneering year, where the politicians distance themselves from the companies that are known for negative activities making hem lose political support. As a result, the business will have the constant flow of income to run its businesses. This is one of Shaw communication to give back to society. This is done through financial donations to the community (McDonnel, et al 2016; Werner, et al 2016). Media influence According to Prof. Michael Bednar, negative reports by the media about a corporation is directly registered to the executive which in turn will make them make operational changes to make sure that the named problem is solved. Integrated Strategies Shaw Communications’ corporate social responsibility is a non-marketing strategy utilized.

Each request received is consciously considered before granting the assistance. The notable example is the empowerment of Canadian athletes which saw them excel in 2010 Olympic games in Vancouver. This was successful through Make It Happen auction which saw over one million dollars being raised to fund the athletes. through this, the corporate is able to make a good name for itself (Sullivan, et al 2017; Robinson, et al 2017). This means that the company has to incur extra costs. Therefore, the corporation has to brace itself by setting separate funds for this purpose its annual budget (Senthil, et al 2015). In the case of the Shaw Communications, positioning itself social responsibility will not only gain competitive advantage but also make an image of itself which can never be erased from the minds of the consumers.