The Unilever Company New Product Launch

Product innovation is, therefore, known as the introduction or creation of new products or services subsequently (David, and Fiona). New products might be an improvement of the existing product or one that is invented and hasn’t been introduced in the market. Product development always requires a lot of steps to reach the target market. In most cases, companies consider adding new products under the existing brands with the aim of either widening or lengthening the product chain. This is done successfully through the creation of new affiliate products. It was also evolutionary and kept on growing until the current time it is right now. Unilever Company majors of four categories of products including the following: • Foods • Personal care • Refreshments • Home care Some brands and products diversify the broad types of products.

Currently, the company has specific large selling brands such as Omo, sun silk, Lux, Vaseline, best foods, Axe/ Lynx and heart band. The listed brands are the most selling products in the world, and it has been reported that the demand has increased significantly in 99 percent of its outlets across the globe. Unilever Company has a team of product designers who help in turning unique insights on products with the assistance of the new technology. This is done for consumer choice and preferences and to consider the demographics who desire to purchase it in different qualities. The new product is an advancement of the omo powder which some consumers have been using and might want to try a new one in the market.

The new product has advanced features than the previous one to mean that it is more effective and has a lot of advantages such as maintaining hand health, removing stains quickly, reacting with water effectively and it does not have the effect on clothes. Many people will, therefore, prefer the new liquid omo product because of its nature, and it can also be utilized in small amounts making it more conversant. Promotional goals To achieve product sales success, promotion is always a key aspect to look into any production organization. Product promotion is therefore done to increase or to reach potential customers in the global market who will contribute to the sustainability of the business. The liquid omo product aims to reach many consumers globally since it is an advanced option of the powder brand.

When it reaches many consumers, the Unilever Company will be more stable because of the vast market it has. Another significant promotional goals of the Unilever company omo product is to increase sales. It is substantial to encourage consumers to increase the consumption of products to increase product sales. The loyalty of the customers is still significant for the business success and reputation in the market (Neil). This goal can be achieved by giving the customers good offers, sales notices and informing them of the discounts and cut offs of the products. They will always prefer specific company products without eyeing other products from other companies. It thus gives the company a competitive advantage of customer loyalty. The Unilever has customers all over the world who always prefer to use products form the Unilever Company.

Companies nowadays invest highly in finding out new consumers for its products who are capable and have the potential to make significant purchases. A group of willing individuals is always referred to as the target market who are persuaded with the product information. It is thus a preference for many companies to consider market research before introducing new products into the various markets. Market research can also be done through product promotion which will determine and tell if a target population is capable of forming a potential demand for the company products. The company products must always target to reach a massive community to contribute to company success. There are four types of market segmentations including demographic, behavioral, psychographic and geographic segmentation.

Demographic segmentation Many organizations use this segmentation to get the right population who can be the potential buyers. The Unilever Company will thus consider demographic as a determinant of the population in which the promotion will be done too. Advertising in the right population will increase the chances of consumer response and willingness to purchase products. The demographic is had several variables such as age, occupation, income, family size, nationality, race, and region. The campaign will also target the youths and adults who have the responsibility to do cleaning activities in their homes. The campaign will also target both the low-income earners and the high-income earners. This is because the product is relatively cheap and can be afforded easily by everyone in society.

The differences in social status will thus not affect advertisement or promotion of the product. The campaign will also not be racially biased or select which nationality the consumers come from the product is a universal product that can be used by anyone on the globe as it serves cleaning. With many people preferring to use the product, it will increase in sales in many regions. Many people develop good purchasing habits if they are aware of the quality of the products they intend to use. People with high lifestyles will want to use high-quality products which match the value of the product. It is, therefore, a significant consideration to work with the psychographic segmentation in campaigning for the product in the market.

Geographical Segmentation This type of segmentation divides the target population geographically in that the location of the consumers. There also exist numerous television stations more so in the United States who play a significant role in reaching the public for different purposes. The television stations can be utilized to air the product promotion and advertise it widely. The strategy serves a great purpose as the advertisement can reach a large number of people at an exposure. It will reach everyone who is tuned to the television channel at a particular time. Television advertisement always is done at different intervals more so during the news hours where many people are concentrated on them to watch the current news. The use of internet advertising is expanding significantly in the United States due to the high usage and dependence on internet technology.

Messages can be delivered through the internet to the consumers on websites or emails. There are many components of internet advertisements such as: • Paid search advertisements we could consider placing out advertisements on online web pages and other search engines that have high traffics. Published content on the product could also be posted on the web pages and other search engines. • Search engine marketing is also another internet component that could be used to advertise the product to the world population. There are some people who are subscribed to YouTube channels and watch movies and songs on YouTube. The platforms can thus be used to advertise certain products with an aim to reach different kinds of people. This is significant because people get on YouTube for different purposes some to learn, some to listen to music, some to watch movies and some for fun.

Sample advertisements Advertisement 1: Print Media The advertisement above is one of the advertisements that can be posted on any print media such as bronchus, magazines and newspapers. The advert is very simple and is direct to the message which is composed of the benefits that the customers will get from purchasing the product. The print media adverts were done in a few months due to the high cost which. The internet ads with the emphasis of content marketing and SEO and SEM also consumed a lot of money as the websites and postings had to be paid for to various sites that could display the content to the public. The social media advertising such as Facebook ads fees also accrued in the whole year and the ads got many views summing up to millions of views worldwide.

Evaluation methods The advertisement methods employed for the product were critical and could impact on the entry and the sales of the particular product. We will know that the plan was successful because by looking into the product movement in the supply chain. We will also track the organizational goals by looking into the growth of some clients in the company through tracking of sales throughout advertisement. We will also consider looking into the reviews of the public about the product through a company review site, social media and what the public says about us. Besides, we will look into the impact of the product to the organization generally. We will measure a lot of aspects in the promotional plan, for example, its efficiency whether it serves the anticipated purpose.