Toyota Marketing Plan

This increase as a result of high cost of gasoline and the overwarming. Despite the huge growth, still electronic vehicles represent just 0. 2 from the total amount of vehicles according to the Global EV Outlook 2017 report from the Paris-based IEA. This maybe the result of the idea that electronic cars have low performance comparing to other type of cars. As the technology for this industry growths, Toyota manufactured hybrid cars which is new techniques that Campaign both high performance of gasoline cars, and safety, low cost and friendly green environment cars. Finally, we will use social Medias such as twitter, Instagram and snap chat to attract young generation. This document will start with an introduction that give an overview of Toyota Company, electronic car technicality, and gasoline car.

It will give an idea about the customer behavior and segmentation in addition to position and branding analysis. It will through lights to the four PCs of marketing price, place, promotion and Product. It will explain the techniques that is one step of lunching the program to the target market. com, Toyota sells some 400,000 copies of the Camry every year in the United States alone. It was the bestselling car from 1997 to 2016. One of Camry version is Camry hybrid which merge between to car mythologies, gazillion and electronic cars. High fuel economy is the primary reason to buy a midsize hybrid, and this year's Camry Hybrid is more efficient than ever. All Camry Hybrids use an updated version of the same 2.

Customer behavior and segmentation Buyer’s behaviors: Customer try to find other car solution and turn their mind towered hybrid cars for several reason. First, AAA included that half of US adults consider gas price is extremely high. When gas price is high, usually consumers look to replace automobiles that get fewer miles per gallon (MPG). These actions spur the demands to find other solution. Second is the desire to lower carbon footprint. Figure 2 Toyota Segmentation Geographic Segmentation, Toyota operates many geographical areas, but pay attention to geographical needs & wants. They segment their market on the basis of world region, density of population & Climate. On the world region they segment their market for Japan, North America, Europe, Asia, others. Demographic factors are the most popular basis of the segmentation for the Toyota.

Toyota segments their products on the basis of age, income, family size, occupation and generations. They are offering Toyota Hybrid with a price that do not exceed $60000. On this basis they produce highly affordable cars for the people of higher middle and middle class creating a better positioning on their mind. Figure (3) revels the position of Toyota Car on the consumer mind on the basis of price and performance comparing to other. Figure 3 Toyota brand the first best selling cars in 2017 as per to JATO Dynamics, figure (4). Figure 4 Value Analysis As per to statista. Toyota has good advertising but it could be improved more They should make a discount for the test drivers which will let the consumer test the driving of Toyota Camry hybrid cars and attack them.

Toyota should Targeting female more in advertising. An approach of giving incentives to owners who brought such cares as will be part of a sociality or a club (eco-friendly club) or (environment club) where they get recognized as a green support company. This will let the people know the value of environment for the company which as the reason for creating Hybrid cars not only for the cost of gasoline. Marketing tools The strategy Toyota will follow to achieve the above-mentioned marketing objectives in order to earn high revenue from Hybrid Camry. Reaching your starting shoppers through YouTube, blogs, twitter & taking their advice. Providing them accommodating inviting and veritable benefit. Price: The pricing process of the Toyota products are mainly focused on the market standards and the purchasing capability of the consumers.

Price of the product decides the numbers of buyers of the item within the advert. It too depends on inner & external environment. Distribution strategy mainly mean for distributing product directly or circuitously via a dealer. A supplier can create an effective environment by decreasing or eliminating miscommunication or barriers like distinct culture. However, the fee of having a dealer & sub sellers will have an impact on the Hybrid Camry, as the fee will rise. To avoid that the goal market segment will be a city Melbourne first and then slowly the Hybrid vehicle will be improved to country degree & then in complete Australian home market. Promotion: Toyota uses personal selling via dealerships’ income personnel, who personally promote merchandise to workable buyers.

Widespread Market Strategy Toyota will have to come up with a successful mixture commonly called the marketing mix to market Camry Hybrid successfully. These strategies include • Selling the right product of Camry Hybrid • Selling the product at the right price • Selling the product in the right place • Using the best promotion (http://www. thetimes100. co. uk/theory/theory–marketing-mix-price-place-promotion-product)–243. The amount will depend on many factors like the external and internal environments. Some price strategies include; • Having good features like low carbon emission, fuel usage, good interior, and exterior conditions. This will sell despite having a higher price than that of other competitors since a car should be a long period of investment. • Modifying used cars with the hybrid technology will make the price go down.