Apple company case study

Due to the increasing number of competitors; however, in the technological market, Apple has come up with ways on how to revolve and stay on top of its competitors in the technological world (Nicolás Marín Ximénez & Sanz, 2014). The ideas yet to be implemented are strategically thought through as they specifically target specific markets which have proven successful in recent years. Current strategy Among other plans that the company hopes to implement in the coming months and possibly years, Apple has strategized to launch a new program in the market come Monday next week. One of its most significant plans is to introduce the option for live streaming videos including current news to individuals who own their products such as the iPhones.

The move is equally meant to help boost iPhone sales in the market as they are slowly being faced out of the market due to its underperformance in terms of sales (Richtel & Chen, 2014). Production however is preferred in China due to the readily available materials needed to manufacture the products. China also provides the company which a cheap source of labor in terms of the staff that works for the company. Outsiders however seem not to understand the reasoning behind the company’s decisions thus initiating retaliatory attacks that might end up affecting the company adversely (Sommer, 2015). Economic Factors Apples products cost a pretty penny and even so, the products sell to an extent. Lately, the hard economic times have prompted individuals to switch to cheaper gadgets’ as the cost of living rises every day (Phillips-Melancon & Dalakas, 2014).

Despite measures taken to ensure product uniqueness such as isolating members from the creative team from the rest of the staff during product design, information might still tend to leak to rival companies thus production of the same products that may confuse consumers who will consider themselves duped by the company. Environmental factors Manufacturing of products by Apple might have adverse environmental implications. During the manufacturing of the said gadgets, some might be disposed if unusable hence subsequent pollution of the environment thereafter. Most of the materials used are non-biodegradable and might therefore be on the earth’s surface for a long time to come. The government has therefore come up with strict rules to cub the ill and this therefore has financial implications on the company.

The company has, therefore, come up with different platforms that its consumers can use to express their concerns and equally inquire about the various products offered. An example of one such platform would be twitter where a customer can twit their concerns, questions or opinion and get back an almost ready answer from the customer cares desk. Personnel in charge of the said sector are required to be prompt thus efficient. Generic strategy Michael Porter came up with a model to help companies to strategize smartly to ensure company success. The strategy focuses on three parameters that are key when trying to maximize profits. VRIO Analysis VRIO analysis makes up for an acronym that symbolizes organizations values, organization, rarity and its ability to be imitated.

This model evaluates the use of the companies' resources to be able to achieve its desired objectives (Richtel & Chen, 2014). Company values, for instance, will act as a guide to ensure the manufacturing of quality products enhancing customer satisfaction. The company's utilization of required organizational skills ensures its ability to achieve desired objectives as it equally ensures that deadlines are met on time thus higher productivity. The continued success of and the company might prompt admiration by competitors hence imitation. References Duhigg, C. , & Kocieniewski, D. How Apple sidesteps billions in taxes.  The New York Times, 28, 1-5. Green, S. Y. , Park, S. T. , & Kim, Y. K. Financial decision-making in a high-growth company: the case of Apple incorporated.  Management Decision, 52(9), 1591-1610. Phillips-Melancon, J. , & Dalakas, V.