BUSINESS PLAN FOR PANCAKES AND CREPES CAFÉ

The objective of this project is therefore to determine the feasibility of “Pancakes and Crepes Café” in the country. The main objectives of the business venture such as the possible market gap and opportunity, the value proposition for the product in the market, marketing, and the channeling approach, the competitive strategy and the position alongside with the financial viability of the project has all been taken into account in this paper. Introduction The world is changing at a fast rate. In this era marked by massive globalization and the emergence of diverse opportunities in our societies has always provided an excellent platform for the creation and implementation of new business ideas and concepts in the community. Market leaders and entrepreneurs still explore and bring new thoughts and ideas to the world.

One factor that has been taken into consideration during the formulation of this plan is that heavy competition is absent. Possible market opportunity for this kind of café has been identified to be young couples, families that have small children and looking for a family outing, women of diverse ages and tourists in the country (Hubbard, G. Rice, J. Galvin, P 2014).   "Pancakes and Crepes Café'' is a venture that is created to provide services that are quick and that is quality to the customers. During the weekend, many of the clients would be families with kids and people who are in need of a place to relax and enjoy their favorite meal. This venture estimates that there would be many customers during the lunchtime hours. The cute design that the café has adopted is meant to sway in customers, providing amicable conditions that would be able to make the experience of the restaurant to be on that is memorable.

Company information The kind of an organization under which this café would operate has been described as Limited Liability Company. Due to the nature of the operations of this company, it would be appropriate, suitable and advantageous for the company to be able to adopt this kind of organization. Description of the business entity Since there exists in the market many rivals in the restaurant field, the particular location of the café has been well thought about. The location of the café should be one that is convenient for all the clients in the café. The furniture and all the equipment needed for the café to be operationalized would have to be purchased. The equipment cost for the venture has been counted using the real costs and real prices of the products.

As for the design, flower vases should be having decorations made of cakes, bagels and vanilla biscuits and also this products can be decorated on the lace napkins that can be used by the customers. As a result of the diverse items that are served at the café, it would be difficult for a common plan for the whole manufacturing procedure to be established. Production Technology The café plans to utilize the use of mixers for the Bram preparation of the pancakes. If by any chance there is an increase in the production process, then the café is going to utilize the use of the blending machine to serve the production process. Suppliers and Subcontractors The business entity aims at using various kinds of subcontractors in the production process. This kind of people would be connected in the food and beverage production process.

Establish the forecasts of the costs 4. Analyze the prices of the competitors together with the prices and the products that they offer 5. Select a method of pricing of the products 6. Selection of the final price of the items Marketing and channel strategy approach The history of many companies shows that marketing is one of the critical and important factors that make the company reach success. Many of the firms and companies in the world have had attractive and innovate products, but the business has failed to kick off in most cases because improper marketing has been established or even there lacks a marketing strategy (Glover, J. The place that has been chosen is suitable for the customers, and the place has been chosen as a result of its trafficability and the fact that the location is concentrated with fewer competitors.

This location that has been chosen is beneficial to the business premise as it located in the central area of the town and is estimated to provide high profits to the customers. The people part of the marketing strategy one that is devoted to the staff and the people that work for the company (Glover, J. L. Reay, T. The products that are offered in the café is not expected to be offered in other shops or cafes in the region. The plan for the management is thus to carry out an advertisement campaign that would be done through the radios, use of brochures and pamphlets for the hotel. During the first week, the promotional plan for the café is the use of 1+1 strategy. By ordering one serving, the customer will get the second one free.

Competitive strategy and positioning Currently, on the market, there exist many cafes, but few offer the kind of services and product that our café aims to offer. What will be able to set the café apart from its competitors is the fact that the prices of goods provided by our competitors are generally and the quality of the pancakes that is offered does not always reflect the price levels. The main competitors thus for the café would be pizzerias and other kinds of similar cafes such as the pancakes kiosk which only opens during the summer. To understand the strong and the weak sides of the café, the following SWOT analysis has been developed Strengths: • The location that has been chosen for the café is one that enjoys great trafficability, many of clients which we believe would be local tourists workers and people in transit will be able to access the place • Pricing policy, which is friendly to all the customers will be able to attract many people • Products offered at the hotel will b fresh an high quality synonymous with products that are produced at home Weaknesses • This is a new business that is not familiar with many people • There exist a lot of food providers in the region who can lower their food prices when they here of competition • The café managers lack the experience that is required to set up and run a business Opportunities • The concept of a pancake and crepes café is innovative which is expected to face little competition in the market • The opening of new premises in other palaces of the city is an opportunity for expansion of the business • Addition of new items on the menu is a new opportunity for growth Threats • Unprecedented economic crisis and a bad time for the people will often lead to people saving money and prefer to have home cooking instead.

• There might be a possibility of a threat of new entrants into the field as this is a new concept that can be faced with competition. Compared to other established restaurants and café in the vicinity, our competitor’s weakness is that they have higher prices and the menu that they serve to their customers can get to be boring. L. Reay, T. This plan estimates that the high season is going to last from May to August. All the other months of the year is expected to be the low season for the café. The figures analyzed the trends in the industry shows that there is expected to be good sales in the country with profits and the café can be able to break even and enjoy profitability. The net cash flow of the company has been computed each month.

This has been done by the deduction of the total payments that are made from the total receipts. The closing bank figure was hereby given by the sum of the net cash flow and the value of the bank figure that is calculated for the month. References Brown, S. W. Reay, T. Sustaining the family business with minimal financial rewards: How do family farms continue?.  Family Business Review, 28(2), 163-177. Kristina, S. Wijaya, B. In Proceedings of the 1996 Multicultural Marketing Conference (pp. Springer, Cham. Hubbard, G. Rice, J. Galvin, P. Müller, G.  The strategy and tactics of pricing: A guide to growing more profitably. Routledge. Trimble, C. Kojima, M. com/essays/marketing/the-advertising-and-promotionseffectiveness-marketing-essay. php?cref=1 Accessed: 17 August 16, 2018.