Business plan report

Operational plan 11 Production Process Components 11 Product/Service Quality 12 Financial Records 13 4. Action plan 13 References: 14 Executive summary Matteo Coffee Shop ideology targeted both local and tourists coffee addicts. Matteo Coffee Shop assures customers of comfortable environment where one meets their friends, while relieving themselves of daily stressful life endures. The growing demand for high quality coffee drinks and services, Matteo Coffee Shop takes advantage of its prime location within Bangalore City provides an opportunity to build and sustain repeat customers. Matteo Coffee Shop prepares the best coffee in Bangalore, and also compliment them with pastries and free Wi-Fi. Marketing and sales plan Products and Services Matteo Coffee Shop targets to offer the best-tasting coffee around Bangalore city. High quality ingredients would let Matteo Coffee Shop achieve the goal while following strict preparation guidelines.

Sales maximization would be possible thanks to Matteo Coffee Shop layout, marketing activities and menu listing. According to Articlesbase (2011, p. 1), sales maximization for the high profit margin commodities like espresso are Matteo Coffee Shop’s target activities. The monopoly might not let Matteo Coffee Shop control prices of the commodities because future investors might lower the price. Competitive pricing might not work with Matteo Coffee Shop’s target customers owing to the high cost of coffee and other ingredients. Matteo Coffee Shop also considers the middle class and high end customers. Mark up pricing technique becomes the most suitable pricing method that suits Matteo Coffee Shop’s products. According to Grant, (2010, p. However, on-the-go clients might come and buy their coffee as they leave.

The success at winning in store clients depends on the shop ambience. The coffee shop diverse menu would attract many consumers. Among the target clients are specialty coffee drinks like espresso, and cappuccino. The last in the group are whole bean buyers who take the coffee with them to prepare the coffee at home. A façade would separate Matteo Coffee Shop from other coffee stores in Bangalore. Large windows that allows those inside to see the outside as well as those outside to see the inside. The coffee menus must get posted in front of the store. Visible signage that could be moved to either side of the road depending on the traffic would be applicable. Social media ads Indians are people who embrace technology, therefore, social media provides a good place to market Matteo Coffee Shop.

Allan Don and Joy Stephanie serving as managing directors. Essential staff members include Mr. David Peterson serving as a general manager under the managing directors. The general manager assists in reviewing and steering operations within the restaurant. Three chefs would help in cooking at the back and the front end of the hotel. 00 INR averaged across the first three years of operation. The company’s gross margin approximated at 65% of the sales puts the break even volume of sales at 1,200,000 INR for each month for the entire three years during which the company would have accounted for all the costs incurred in setting up and starting the business. BREAK-EVEN ANALYSIS Monthly Revenue Break-even 2,175,729 Assumptions:   Average Percent Variable Cost 35% Estimated Monthly Fixed Cost 1,414,255 Matteo Coffee Shop would collect its initial investment capital on a monthly basis if the company manages sales of at least 2, 175, 729 INR.

The value takes into consideration the fixed monthly costs that amount to $ 1,414,255. The firm would break even after which they would expand and grow to other regions. Matteo Coffee Shop maintains good relations with suppliers who would even deliver the ingredients in bulk and come later for payments. Once all the raw materials are made, the firm transforms the input into their respective output to their customers’ demands like cappuccino and espresso coffee. The barristers start by ushering the customers to the store from the entrance. The customers are then asked the services they require as they served with the menu and Wi-Fi password. Matteo Coffee Shop uses techniques that attract customers turning them into loyalists, and communicate to them. Matteo Coffee Shop tracks all its mistakes to ensure that no mistake is repeated by the staffs.

If a complaint is raised, then it gets dealt with the quickest response. The firm ensures that their coffee products meet the international standards requirements. Customer satisfaction is a top priority, and by maintaining high quality all the time, then the products would sell to both new and repeat customers and the clientele base would increase over time. Regular training and development programs to the staff is highly encouraged. Matteo Coffee Shop seeks the consent of its customers, whether online or in store before their personal information is collected. Such data could help the firm develop projections and make improvements according to the customer requirements. For each kind of data collected from customers, anonymity is maintained to protect personal and privacy rights of each person.

Data collected from individuals are safely handled in the most secure manner possible. With coupons presented Matteo Coffee Shop’s website, it means that some customers might want to buy or share personal information when they visit the store. The premise is secured on a five year lease agreement that is renewable. The business owner availed 10,000,000 INR for the venture start up, and would acquire the balance of 12,000,000 INR through bank loan to facilitate the business operations. Matteo Coffee Shop’s sales revenue are expected to grow from 40,000,000 INR up to 50,000 INR in a span of three years of continuous business operation. Ketels, (2006, p. 4) explained that Matteo Coffee Shop’s business culture targets a gross margin of 65%, alongside manageable operating expenditure.

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