Chinese consumer behaviors toward food packaging

Based on food packaging, precisely takeaway foods in China, a lot of studies have been made (XU, LI & WEI, 2009). This was to analyze whether food packaging is highly encouraged. All the details will be found in this section since the critical analysis, discussion, and findings have been made through a number of methodologies and data collection techniques. However, according to the research questions, several studies have shown that food packaging has had a great impact on the consumers not only the Chinese consumers (FAN & WANG, 2006). Several authors have also justified that food packaging has increased with an increase in technology and the diverse utilization of business models in various hospitality industries (Robertson, 1998). Due to the qualitative research method used, food packaging has brought a clear overview of the business models and the way different food industries pack their products especially by using nanotechnologies and nanoscience (Ranjan, et al.

For instance, food can be packaged depending on its type and expiry date. Therefore, consumers choose the varieties of foods and products that are still fresh. Freshness according to the Chinese consumers means the foods that are recently bought from the farmers and manufacturers. With this concept in mind, Chinese consumers have the same attitude regarding food packaging and the types of food that they choose for their long-distance travel. But in most cases, consumers will consider the nutritional value and the way the product will affect their lives (Muller & Tobin, 1980). For this reason, a number of Chinese restaurants have offered quality foods but at different prices. This is according to the research that has been made based on the performances of the Chinese restaurants with respect to the consumer behaviors.

In addition, China has been expanding in terms of social and economic factors (Elvin, 1973). This has also been affecting the way the food industries have been correlating with the Chinese consumers. Therefore, due to the rise of technology and the increase of smartphone users, food packaging has been made simply because of the consumer behaviors (Brody, et al. A consumer can just log in to the site and order his or her best food online. The company will then approve the order and deliver the product to the consumer. With the utilization of this strategy, the delivery of foods and pricing have been made easier. Consequently, it has increased the economy of the country with a higher percentage (Singh & Heldman, 2001). All these considerations should be different since not all the consumers purchase the food products of the same sizes and shapes.

But most of the restaurants use the same package but with different foods. This is to consider the cost and the economy. On the other hand, most of the packages that are used to deliver foods in China are made of small boxes and plastics. This is because the materials can reduce the cost of manufacture since they are very simple to make. This is because of the criteria of the model and its significances. Therefore, the behavior of the Chinese consumers toward food packing is that each consumer strengthens food packaging depending on his or her strategies (Yin, Wu, Du & Chen, 2010). This means that the Chinese consumers who regularly travel to different parts of the world support food packaging as a way of making their processes easier.

A large number of cafés and fast food restaurants have emerged due to the number of consumers who love to eat. As a result, the performance of the restaurants has been seen to be increasing over the years due to the consumer behaviors and the way they encourage packaging of food. This has been deliberated in relation to the food packaging systems that include primary systems and secondary systems. The primary system involves direct contact with the product, for instance, the packaging of fruits. On the other hand, the secondary packaging involves grouping food products into several groups with different pricing. This has enhanced the criteria for food packaging and the way the consumers approach it. Consumer behaviors also depend on their experience and the interaction between them and the products (Russell, Stern & Stern, 2006).

By so doing, the company gets a lot of consumers who buy from them. This is also the same as promotion. Food packaging can be done with the aim of promoting some products to the particular consumers in the country. According to the research, the restaurants and food companies that deal with packaging for the takeaway foods aim at gaining the competitive advantage and target market in the country (Nancarrow, Tiu & Brace, 1998). They do this using their packaging strategies and design of the products to be delivered to the consumers. Well decorated and designed package can easily attract the consumers as compared to the packages that have no special design. Besides the decoration and the design of the packaged foods, materials to be can also be deliberated with the aim of manipulating the Chinese consumer behaviors.

Some of the materials such as aluminum foils, polymers, and others, can be used to design the packages depending on the type of foods. Aluminum foils can be used to design the packages for the solid foods because of how they look and how they preserve the foods against external influences and contaminants. Some other materials can be utilized for liquid takeaway foods. As widely known, restaurants in China have varieties of foods and food products. They are all categorized to make them easier for the Chinese consumers to choose what they like best. As an observation and a significant point, food packaging has become a priority in nearly all the food companies (Marsh & Bugusu, 2007). This means that food packaging is regularly done to ensure that the consumers would not miss what they want.

In the modern world, people travel from place to place due to economic and social activities. This increased the economy and enabled a breakthrough of other small food companies that offered all kinds of food packaging and processing. This is an indication that food packaging started long ago in China and increased its economy immensely. The more the Chinese population is growing, the more food factories are established (Lam, et al. This has also resulted in the food scandal and Chinese people have become more ‘more savvy,’ meaning that they are looking for more healthier food options to satisfy themselves and take care of their health. This is also an indication that food packaging has some limitations that hinder the interests of the consumers in purchasing the packaged foods without first knowing what the foods are made of and all the processes and chemicals that were used.

Therefore, most of the Chinese restaurants have used a number of strategies to ensure that the Chinese consumers get the best from food packaging. As mentioned in the paper, technology has played a significant role in enhancing food packaging. Most of the consumers have utilized smartphones and social media to get their needs, for instance, when they need food delivery. Online purchases have made the work easier for the Chinese consumers who need fast foods in the preferred restaurants. Although there are some of the limitations that have been hindering food packaging, some of them have been minimized using the current technology. Journal of food science, 73(8), R107-R116. Bumbudsanpharoke, N. , & Ko, S. Nano‐food packaging: an overview of market, migration research, and safety regulations.

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