Coca Cola Company Case Study
The total number of beverages that the franchise has the responsibility is about one hundred a sixty and all of this various beverage are marketed in about two hundred countries. Examples of the products that the company is responsible for their production is coke, juices, tea, coffee and also water which have been purified. The primary mission of the company is not only to refresh the world but also to inspires the moment where people are happy and optimist. Another significant mission of the franchise industry is to create value as well as makes the difference among its consumers. Apart from the set mission of the company, the company have a key vision of establishing a great place of work where people or the employees get inspired, make innovation and delivers the best services they can do.
The intended purpose of the drink was to be a medicine that helps people from gold as well has provided energy to the body. After the dispersal of the product from Atlanta, the product was sold in the soda fountains (Santos 17). Due to the low earning from the company as the sales per day were small, the owner of the company decided to sell the company to Asa g. Candler where they used the bottles and add the substance of cocaine to the beverage. It later took sixty-one years for the coca cola to be sold in cans in the year 1955. The common theories of change management are individual change management and the organizational change management. Four main strategies are involved in change management; these are the empirical, rational strategies, power-coercive and the rational strategies.
These are the strategies which the company appropriately applies in regards to the type of obstacle the company faces on the time of operation. Below is an organizational chart that express the organizational structure of the coca cola company. The above organizational structure of the company is important as it is appropriate to a large company such as the coca cola being studied in this paper. The company was started in 1886 and has register a large part of its growth, the dividend of the company has been increasing for over time recently (Santos 17). Marketing mix refers to the factors that the company set or control with an intention to convinced the consumers purchase their product. There are four main factors that the coca cola company controlled such that they can both attract new customers and maintain the presence of consumers (Teigeler 7).
These factors include price, product, place and the promotion of the product as it is controlled by the company. The price of coca cola tends to vary from one state to the other. The perceptions of the consumers are possibly different from what the coca cola embodies. The company employs different advertising strategies which include segmentation, targeting and the positioning of the coca cola. The segmentation advertising is intended to inform the consumers of the specific group the appropriate brand of coca cola that they have to purchase. In this case, the company will ensure to meet the desires and the needs of the group by establishing new products. Additionally, the company employs the use of positioning marketing strategy such that they can get advantages over their competitors and win much of the market occupation.
The company at this time was initiated and implemented by John Pemberton and its recipe based on the Eagle drugs and that of chemical industries which were then a pharmacy in Columbus Georgia. Due to the low earning from the company as the sales per day were small, the owner of the company decided to sell the company to Asa g. Candler. The managers of the coca cola company have adopted different styles of management in relation to the environment where its business is operated. There are four main factors that the coca cola company controlled such that they can both attract new customers and maintain the presence of consumers. "Marketing to the poor: A SWOT analysis of the Market Construction Model for engaging impoverished market segments.
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