Consumption of Tourism in China
With regards to the mean total amount of spending, together with the Chinese tourism consumption, there has been a steady rise, and in 2017 some of the outbound Chinese tourists averaged to approximately USD 5,565, and this is per each individual, with the total estimates for 2018, being approximated to meet USD 5,715, which is estimated for a 3% growth yearly. Some of the key consumption trend is that Chinese tourists spend a most amount of time on shopping, which is closely followed by dining and accommodation (Fioretti, & Briata, (2018). There is a big amount of difference that exists between the on-location spending habits of the Chinese and the non-Chinese tourists who happen to travel overseas. One thing about the Non-Chinese tourists is that they spend a whole lot of time on accommodation, and this is approximated at 29%, with shopping taking about 15%, dining around 18%.
Chinese tourists are approximated to spend almost 25% of their total travel expenses on things like shopping, which is subsequently followed by the accommodation, with dining taking the least percentage of 16% (Fioretti, & Briata, 2018). There are different factors that affect the tourists' offshore shopping habits, and this is inclusive of price, the product quality, supported payment methods, discount, the tax refunds and also exchange rates (Knowles, 2016). There is another aspect about Chinese tourists, and this is based on the fact that they do not choose to stay in hotels, with the number of expanding accommodation options and this is in places that include guesthouses, inns and also homestays. An increasingly large amount of tourists spend more of their money within tourist attractions this is while traveling abroad, and it is approximated that 99% of the Chinese tourists have spent money on tourist attraction when abroad.
Patchwork 2 Key processes affecting tourism Tourism is a diverse industry and presently represent one of the most dynamic areas that are experiencing unmatched revolution. Various aspects have come into play regarding the impact of tourism to the urban dwellers given the increased influx of people to different cities in the world. Another impact of globalization that directly links gentrification in the urban areas is the intensified innovation and development in both the transport and the information technology. With improved infrastructure, movement of tourists from one city to the next has been lessened explaining the reason for the increased urban population across major cities around the globe. 20 years ago, it was not possible to move across different cities within a single day regardless of the means of transport at disposal but nowadays this has become the norm of the day (Antonescu & Stock, 2014).
People are moving across cities within a span of short time and consequently, there are consequences that are associated with this movement. First, there is the risk of spreading communicable diseases. For instance, the use of social platforms through devices such as smartphones and tablets has made a significant mark on most people who live in the urban areas as they try to cope with the changing dynamism of information era. Again, there is a remarkable transformation in the economic activities that tourisms attracts. Urban dwellers are engaged in activities that are going to lure tourists about the native cultures and other historical events. These activities have transformed the economic landscape in a bid to source out income from these activities such as crafting of artefacts.
In conclusion, touristification has also impacted on accommodation consideration for tourists is changing as new structures for tourists apartments come up increasing demand for modern housing schemes. Chinatown is classified in the international level of tourist attraction. It serves as a world’s heritage, and the authorities in long have the responsibility of ensuring they maintain the original values of the site (Knowles, 2016). The responsibility placed upon the authorities should also ensure they keep and allow change within the tourism site to accommodate many tourists and the town’s growth. Tourism consumption found in the city mainly focuses on social interactions whereby people learn about the Chinese culture. Furthermore, the hosts are welcoming and accommodation to people from other cultures. They establish subsidiaries across the world to promote their self-interest.
Moreover, the political environment has also played a huge role in promoting the integration of people from different nations. Social trends have also had an impact on an increased number of people visiting the city. Most people have increased desires on an adventure. They come into the urban areas to learn and see some of the historic buildings and sites (Fioretti & Briata, 2018). Visiting Chinatown offers people the opportunity to learn and gain knowledge about a new culture which is one of the primary aims of tourism. The food offered by the restaurants such as dim sum serves as the main motivation where people only food in the restaurants. Groceries also motivate tourist into visiting the town. Most of the groceries are found in the some of the supermarkets found in the town.
Some of the common groceries found in the town include sushi rice, crisp and snacks, chili oil, and flat rice. Tourism in Chinatown (Hall & Lew, 2009) has promoted the establishment of businesses in the town. Entrepreneurs have in the past five years been establishing new and diverse activities in the city. The companies, in turn, provide employment opportunities for the country’s residents and other players. Tourism being a service industry, it requires a significant number of servicemen and women thus the employment provision. Both the businesses and the employees in Chinatown contribute to the country’s economy through payment of taxes and general spending. The expansion will promote growth and curb competition from other customized cities around London. With the diversification, the town will manage to deal with the changing trends of tourist thus promoting tourism.
For example, the management should establish unique structures such as Over-The-Edge the highest swing in Europe. Again, the town management should commission a health check to be conducted twice a year to lay down trends within a specified time (Moufakkir & Reisinger, 2016). It will also enable comparisons of Chinatown and other neighbouring, competing towns. Marketing the town should be number one priority of the town’s management and major players. They should develop new, innovative marketing strategies such as online marketing, psychological selling, or promotional selling (Zeng & Gerritsen, 2014). The strategies should be in a way that they align with the town’s main courses and services it has to offer. The marketing strategies primary focus should be in a coordinated manner and incorporates the town’s principal festivals.
For instance, Chinatown in Los Angeles has risen due to online marketing and engagement of its services. If the selected site has substantial traffic, the city will enjoy increased marketability due to the increasing views of their ads (Zeng & Gerritsen, 2014). Secondly, incorporation of agency companies in the management of the town will also improve the marketing strategies. The agencies will work on increasing their profits thus their operations will be inclined to having more people visit the city. Exploitation of the agency ability to market the town is of benefit to both the agency institutions and the city. For example, significant hotels in the UK use sales agency to promote the number of bookings they receive at a given period. visitbritain.
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