Cubitts Business Plan

It helps in increasing knowledge as well as understanding the soft skills that are necessary for business. Through a live case study, an organization can be able to benefit from soft skills that will be developed through the invention of better strategies. A live case study in most cases uses students as major consultants. The stress of purchasing the goods has also been regarded into by using the company and make sure that clients have the ability to buy the goods without feeling any shape of pushing amongst themselves. For consumer loyalty it offers eye tests on chosen days from its workshop. Currently, it is making high profits approximately three hundred percent annually. They have been able to build the brand and make it more effective since 2013.

It consists of brightly lit, clinical, an environment that is plastic in nature and has a great level of eye testing for customers. It uses the anti-glare and anti-scratch coatings in the products that are sold to the customers to help them in understanding the options that they need. Within the current sector it has to further challenge the whole customer experience of buying the products with their creativity in the eyewear and sunglasses. An interaction of the organization with the community has been key in ensuring that the products have the best quality because the organization is able to frame the designs and shapes of the products according to the expectation of many. Furthermore, the organization has been concerned heavily on the consumer pockets through the introduction of better frames which helps the customers to purchase the products which are in line with their desires (De las Cuevas et al.

In order to overcome the competitors posed by an outrageous scope of organizations that offer similar items, the company, have been offering the shades at modest costs and setting them up in various shapes and sizes. The clients for this situation, would buy the items at any given cost and henceforth acquiring the organization wage either on the web or through face to face interaction with the buyers. It also creates niche touches in the products so that it makes the products appear soft and pleasing to touch. The ace and Tate design is also sold and fetches the best prices in the market due to is attractive colors. It has a variety of the products an aspect that makes the organization more reliable to the customers.

The branding and the use of frames in the company has been able to increase the volume of sales and attracted the demand of all people across the world. The organization is strategically located and therefore, it has the best ready market of the university student in London as well as other across the numerous branches in the world. The large volume of students who are attracted to the modeling nature and design of the spectacles have provided a real market year in year out. Furthermore, the competitors are using the modern technology to ensure that they attract customers everywhere. Through channel advertisements, the organizations competing with it has been able to use the virtual reality in several cases to sell more products and give more freedom to the buyers.

Several organizations dealing with optic business have instituted measures to attract customers such as online selling and the buy one and get one free (Cubitt, 55). WhatCould Be Done To Grow? The organization should introduce a selling policy that demonstrates that when a client buys a product, he will most likely be able to get another one free. This would pull in vast masses of clients who stream into the stores day by day. This will allow them to select the best products that give them the smartest facial appearance after looking at the photos on their computers. The use of the focus hip tech-savvy consumers as well would help the organization to improve further. At this aspect, the company is supposed to make sure that there is an online selling that is active and could be able to deliver the products to the customers in any part of the world.

This would imply that the shipping charges would be provided by the company. When a customer gets a product he has been looking for at his doorstep, it will encourage him to trust more on the functionality of the organization in the long run. Conclusion The organization has been combining eyewear scenes as well as impressive old-school designs and the carefully selected optics with a price that is affordable to a large population of people. In addition to this, the organization has been able to create the variety of sunglasses through technical frame branding and use of designs as well as increasing the colors and niche touch of the products. The use of the virtual try-on technology could as well help to improve the success of the company in eyewear and sunglasses.

Technology would allow the buyers to look at themselves at the site and upload their photos to their computers before even buying the products. A live case study implies a situation where the students work with managers in a public sector organization when dealing with real problems. The ace and Tate design is also sold and fetches the best prices in the market due to are attractive colors. It has a variety of the products an aspect that makes the organization more reliable to the customers. The branding and the use of frames in the company have been able to increase the volume of sales and attracted the demand of all people across the world. The organization is strategically located and therefore, it has the best ready market of the university student in London as well as other across the numerous branches in the world.