Digital Automobile Distance and Speed Monitoring and evaluating system
The product is environmental friendly and cost effective with a projected selling price of $21000, the lowest in the market. The whole project cost is budgeted at $600000. The product seeks to meets the insatiable demand in the young, middle and low income demographic of the society. The market for this device is large and it is growing tremendously. We have divided the workload into three parts based on experience and personal interest. Through research and design, the automobile product will rival the electric brands markets due to its cost effectiveness and excellent performance. Product working principle The device has sensors that measure the distance from a car in the front. If the driver is too close to the car in the front the device will alert the driver.
It will alert for speed too. If the driver is speeding and step on the break, the device will alert and record all the data. In addition, there are few apps that can measure the speed and distance. Even though there is no many choice, there are few speed and distance monitoring devices on the market. Many automobile companies are working on the improvement of the device and we frequently see new features and updates on the device. Now a day's people who can afford spend a lot of money automobiles that have high tech devices build on. Everybody want to be safe on the road and have a car that have high-tech devices build on, but these cars are not affordable and easy to use for many people.
The other problem of having these device is that the GPS supports with many electrical and electronic equipment thus the malfunctioning of these equipment will affect the device quality and risk the safety of the car. The other problem of speed and distance monitoring device on the market is the complexity. There are many apps such as Speedometer, Speedometer 55 GPS speed & HUD, speedometer Speed Box and other that can be used for monitoring speed and speed of vehicle, but they have some limitation. Only few people can use this device. For example, if the phone does not have enough data the app won’t run. These problems make many people in danger and the driving unsafe. JkN Technologies take into consideration the problems mentioned above and provide accurate, easy and affordable automobile device.
Unlike our competitors, our focus is providing a device that is easy to use, accurate and affordable anybody who want to use the device. Our device is easy to use for anybody on any age range. the device has easy guide to build on any car and to begin using it. Its accuracy and easiness for use make our device unique from other devices and apps on the market. Because of the sensor type we are using there are few limitations of the device. We used ultrasonic sensor to measure distance and speed and the sensor does not measure more than twenty-one meter (70 feet) and the sensor cannot work under high temperature and pressure. This limitation does not affect our device market because those limitations are not major problems.
the capability measuring the speed and distance up to twenty-one meters is enough distance for the driver to act. Where are customers located? The high middle-class population within the USA, European and emerging economies in Asia are the target market targeted by the company. How does the customer make decisions about buying this product or service? The target population is the modern techy savvy young men and ladies. Limited resources are a common characteristic of the new graduates or employees. Price should not act to deter the spirit of the young population who are crucial in running the economy. Framing the product to meet the customer satisfaction and their justifiable demand for helpful technology is key in attracting and retaining the clientele (Ali et al.
Given the elastic nature of demand, low cost on the technology, Economy Pricing strategy is the best mechanism for product pricing. This is based on company belief that the great design and functionality of technology should be availed to the consumer at a cost-effective price. The business model is based on the idea of meeting the needs of the customer for a commodity that integrated with their focus on life without being a distraction. The generic vehicle is priced low to attract and resonate with the young population. Increased sales volume is expected to help the company sustainable profit margin for the investors while maintaining the needs of the modern day society (Ali et al. How will the product/service be distributed, delivered, and sold? Robust sales and customer reach will be achieved through the business direct, E-commerce portal, direct sale force and integrating wholesaler and retailers in the supply chain.
Volume sale discount to wholesalers and retailers will ensure sustainable and stable profit margin for these agents (Iyer, Seshadri, & Vasher, 2009). The company website will concentrate on creating product, awareness, education and support services to the user. Instead of brick retail stores, the business will offer online shelves to its e-commerce portal and other online retailers such as Amazon, Facebook, and Alibaba for easy access to its diversified products widely distribute clientele across the globe. Shipment will be made to key strategic distribution points and stored in warehouses awaiting projected demand so that when a customer makes a purchase they can walk to their nearest distributor and get the products. Nahom, who participated in SPARTAN Superway internship program and worked with FPGA programming and other design programs will lead the main design for this project.
His expertise will allow him to create the design by writing the code which will aid in creating a prototype. Yohannes, who has expressed personal interest in the prototyping and hardware design will lead the fabrication and testing part of the manufacturing. He has expertise in hardware design and excelled in all his circuit designing classes. Kalkidan will be incharge of sales and marketing the product. The competition: People rely on their phones for everyday activity so why not have a distance and speed monitoring app. It would make our product insignificant and unnecessary thus we have to consider the possibility of having a team in the future that will work on that idea. A great example could be how google maps (the app) made GPS devices manufacturers go out of business.
The Regulation: Government regulations also can be considered as risk for the future of the product. The rules for self-driven vehicles have been changing over the years and the rules will change further depending on new products that come out. Every data that is available for other employees, partners or the public should be presented in a way that the intended party can understand it. All necessary explanation should be included in the data presented. Every project is team based and it is vital to move as a team. If a team member isn’t able to “pull his weight”, it affects the pace the whole team works on. II. Although our current model relies on the car battery, we eventually plan on switching to a sustainable energy source.
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