Evolvement of Smartphone Technology

Document Type:Business Plan

Subject Area:Business

Document 1

Aim……………………………………………………………………………………………4 4. Discussion……………………………………………………………………………………. Strategic influences that have impacted on the smartphone industry…………………………4 4. Practice and Implication of the strategies in the smartphone industry………………………. Strategic course of action that can be adopted by the smartphone industry……………………. Introduction The smartphone is a widely known device that is used by the majority of many people across the globe. Notably, most people have embraced the use of smartphones as it has become part of their everyday life. Basically, smartphones are the mobile phones that possess computer abilities and mostly use the internet search. According to research conducted by the technical expertise, it shows that smartphone has become a source of entertainment, communication tool and a search engine to most of the people. However, the aspect of the smartphone use by most people has triggered the decision to choose the smartphone industry as the main discussion of the report.

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On the other hand, internet services triggered the introduction of vital devices that allowed and enhanced the convergence between communications and computations (Carayannis &Clark, 2011). It is evident that some system developers and producers of handset tried to adopt a variety of strategies to achieve their goal developing a smartphone. Some of the companies in Europe have concentrated their efforts in the market in commercializing multimedia services over them-networks of mobile phones; for instance, Japan developed some standards of i-mode that led to the creation of specific content that was very important in the smartphones (Cravens & Piercy, 2013) Advancement of the mobile data networks (3G) impacted positively on the smartphone industry. The handset manufacturers were eager to experiment the new emerging mobile devices to fully exploit the opportunities that were provided by the smartphone internet.

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The commencement of the accomplishments towards the development of smartphones devices was triggered by the emerging personal digital assistants played a significant role in embedding the advancement of computer capabilities. On the other hand, the practice of the strategic influences led to the entrance of the Apple phones in the market. The Apple brought new phones with a high-speed operating system that did not have the keyboards. Moreover, there was a launch of iPhone 3G that came together with the Apple's App Store that constituted more than five hundred phone applications among them, the safaris browser. Conversely, the strategic influences led to the emergence of competitors such as Samsung and LG that improved the concept of the iPhone. They increased the competencies of the touch screen, and they came with the first phone with a touchscreen in the year 2008.

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According to the grow theory the industry is capable of doing great things than what the mobile phones can offer. However, it has the ability to adopt business phone functions such as multimedia entertainment, website browsing and the current trending games such as the minicomputers which are portable (Carayannis &Clark, 2011). Therefore, many smartphone users will be encouraged to buy the smartphone so that they can enjoy the new features in the smartphone. According to the recent research by the mobile developers, smartphone have absolutely appeared in different markets across the globe for almost two decades and therefore, many users of smartphones prefer to alternatively use the mobile phone which performs functions that enhances an effective communication only on either text or call (Weinstein, 2004). According to smartphone grow theory; the smartphone industry should embrace different scalability that includes the camera lens of high end.

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The industry can also adopt the 3D screens and holograms which can help in lifting the demand of smartphone in the global market. In addition, the use of holograms and the 3D screens will provide high-quality screens with high resolution and can be enjoyed by many customers. Many consumers will enjoy watching clear films from their smartphones. The smartphone industry should adopt high-speed wireless devices with a 4G feature that are capable of increasing the network in all places. Additionally, the smartphone industry should also embrace the current technology of adopting long-life batteries to enhance the usage of smartphone, therefore, making life easy. However, this will lead to the adoption of the consumer-based consumption of the available internet (Cravens & Piercy, 2013) The smartphone industry is aiming to remain more competitive in the market, and therefore there is a need to reorganize the IT industry.

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This will ease the IT-related markets which includes the tablet PC and the e-book. However, the industry plans to penetrate in the market with full force to ensure that it overcomes with the challenge of working conversance. The smartphone industry also aims at adopting new business models which are substantial for it to survive in the information technology industry (Dess, Lumkin & Eisner, 2009). Conclusion The smartphone can only achieve its strategic goals by implementing strategic influences that have triggered the evolvement of the smartphones and on the other hand apply and incorporate those strategies to the success of the smartphone industry. Piercy ,N. Strategic Marketing (10th ed. Singapore: Mc Graw-Hill Dess, G. G. Lumpkin, G. Jennings, P. D. Mair, J. Entrepreneurship as a platform for pursuing multiple goals: A special issue on sustainability, ethics, and entrepreneurship.

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 Journal of Management Studies, 53(5), 673-694. Bhattacharyya, P. Jha, S. K. Malathi, D. A survey report on the evolution of machine translation. Chang, K. W. Zhou, W. Hao, J. Yuan, C.

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