Five Year Marketing plan for Oman Broadband

Document Type:Thesis

Subject Area:Marketing

Document 1

This is 20 -100 times quicker than a normalDigital Subscriber Line(DSL) or cable modem connection. Implementing the FTTH plan on large scale basis is very expensive because it requires the installation of a new set of cables because the older cables cannot provide fast speed internet data to individual users. The marketing planaims to develop a program and initiatives that increase the demand for broadband connection by integrating it with other sectors under the Oman national vision 2020 such as the E-Government Strategy and Oman Digital Society. The marketing plan stimulates the demand for broadband of key institutions, residential areas,and government utilities. The marketing plan has developed techniques that promote the adoption and usage of broadband. This plan will endear to keep the pace of the modern developments in broadband and market needs and operators relating to the provision of broadband services. The Oman Broadband Company seeks to bring quality infrastructure targeting to cover more than half of urban regions by the year 2020 and 96% by the year 2030. Company Description Oman Broadband was founded in the year 2014 (Omanbroadband. com, pg. It was formed as a joint-stock company which was solely owned by the Sultanate of Oman government. The company maintains and provides a broadband infrastructure for Omantel and Ooredoo in Oman without any discrimination, and at the same time striving to attains its maximum coverage all over the Sultanate. Oman Broadband Company was formed by the Council of ministers in 2014 which mandated the Ministry of Transport and communication of the Sultanate of Oman to implement, and give The Council with regular reports of the company’s work and to allow recommendations made.

Sign up to view the full document!

The foundation of the company comes as a response to growing demand for the high-speed broadband internet data over the past years. The company targets the internet-based services and applications which form the economic lifestyle and prerequisite for making the living standards of all the residents. The Oman Broadband Company is focused on unlocking the full potential of Oman by increasing the connection network and supporting the growth of online company the internet users thus enabling new ways of engaging in the business of boosting the fast-growing SME sector. Oman Broadband Company (OBC) seeks to deploy its broadband infrastructure by providing open and equal access to the telecommunication services providers wholly thus enabling end userssuccessfully leverage the high-speed fiber connection in Oman. Situation analysis Refers to the collection of processes that company directors utilize to analyze the organization’s external and internal environment to enable them to comprehend the organization’s customers, capabilities and business environment.

Sign up to view the full document!

It has been demonstrated throughout the world that growth in fixed broadband is a direct reflection of an impact on the GDP. OBC Internal strength and weakness Internal environment analysis Strengths 1. Strong financial backing 2. Liberal domestic market Pestle analysis Political 1. Sultanate of Oman’s enjoy global diplomatic relationships 2. Strong governmental support Social 1. Growing expatriate population Economical 1. The declining oil price could affect earnings and its budget Legal 1. Mostly. The country is lagging behind of the mobile broadband penetration. Oman ranks second in the Gulf region when it comes to mobile penetration but ranks last when in fixed broadband. Fixed-linepenetration in Oman is at 81% and 57% of household broadband penetration (Ghosh, 681). The broadband market is quite diverse in terms of customer demographics, competition,and geography. An efficient strategy is productive. In order to achieve the goal, the company should have adequate staff with expert skills.

Sign up to view the full document!

Technology is a technical job and requires good skills to be able to ensure the systems run well as stipulated. Efficiency improves the reputation of the company hence good for the business. Growth It’s no secret that the growth in fixed broadband is a reflection of the growth in the GDP (Badran, 14). The government and the company should work together to market the benefits of broadband. One objective is to ensure the installation of the broadband services in schools. The experiences users will share their experience thus becoming a promotion strategy. Oman Broadband Company should convince companies on the advantages of then fast and advanced fiber speed connectivity which faster than the older data connection systems. This will boost the adoption of the FTTP into premises and apartments. Creation of marketing strategy is always done before one starts a business (Ferrell pg.

Sign up to view the full document!

Effectively marketing needs one to understand and have a knowledge of how the business appears or fits in the marketplace and also know the how to compete and finally what a businessman or business lady is supposed to do in order to reach his or her targeted goals of finance. When one's business is operational, he or she needs to asses and at the same time adjust to his or her strategies of marketing all the time in order to be ready to account or face the conditions as a result of changing market and other factors that tend to affect sales such as shifts in demand. Before one goes to extent of writing his or her marketing strategy there is a great need for knowing the benefit of your services or products to the customer.

Sign up to view the full document!

There are a number of strategies applied by an individual in the market that in turn help in making the business successful and also aiding it in the achievement of its goals. Co-branding in many cases it is an excellent procedure or way of content promotion than any other. A good example of Co-branding is whereby many sports teams everywhere in the world have been in recent days showing a progress in offering and providing this kind of tie-ups. Bundling broadband It is good that to bundle broadband since it brings the company close to other services such as Televisions and telephone for it's through them where awareness is created and more so promoted directly from the broadband or the market to all the households. Broadband can also make use of PCs which can, in turn, be used as modems and Ethernet cards of a network.

Sign up to view the full document!

This will also lead to making the services being provided by the broadband company to reach people easily for this is one among the effective marketing strategies and planning. Low prices always lead to a successful broadband economy for it attracts a very large number of customers. Similarly, customers will always adapt to broadband only when they, as a result, get to understand that the value a particular cost adds. Affordability, therefore, is the ability of the customers to pay price for a particular commodity or even service (Ross pg. Income-based approaches are the one which is used to determine or measure affordability and also consumer-focused approaches. Under the range of 1-5, the household's expenditure on services regarding the telecommunication falls there. The FTTH product will try to ensure that each Omani resident if not all are installed with high-speed internet access and world-class broadband services.

Sign up to view the full document!

Marketing strategies are very important because they enable any organization or company to achieve its targeted goals. A good example is in the case of Oman broadband company where it needs to have its set of strategies in order to achieve its vision of reaching many people. This success of this plan will put the Oman Broadband Company at an international level even at its early stages. Work cited Ferrell, Odies C. html. Accessed 15 May 2018. Sarrayrih, Mohammad A. and B. Sriram. U. S. Patent No. Dec.

Sign up to view the full document!

From $10 to earn access

Only on Studyloop

Original template

Downloadable