Genicon Case Study

and international market were promising for the company with high anticipations of growth and expansion into emerging markets that included China, Brazil, and Russia. Currently, the company has over 40 global markets and is in the process of new opportunity growths (Kupetz, Tindall & Haberland 2017). However, numerous challenges stand in the way for the company in its attempts to enact its expansion plans in addition to operating activities. A critical dilemma facing the company is on how to develop the company to tap into the global market and how to strategize on its next move. The next move in this case will entail developing a strategic plan on how best to scheme for the global venture. market and focus on expanding globally especially the promising markets that include the Middle East and Europe (Kupetz, Tindall & Haberland 2017).

However, Genicon still faces another uphill task of gathering enough resources to counter its limited resources to enable it to make a sound decision on the best country or region to invest in its expansion plan. It’s no doubt that international expansion for the business is a sound idea and would reposition the company to gain its footing despite the failing market in the U. S. market and some of its internal challenges such as limited resources. At the same time, the company may be forced to have to streamline its operations with some of the arising issues that will be created with the issues pertaining to the possibility of expansion into the global market. Given that the company’s revenue is still limited, it may be forced to solicit for additional capital for any eventuality in terms of carrying out the research and investigative analysis.

However, the impact and significance of the operations and strategic plans will have to face some impact in one way or another. Future Oriented Genicon will have to reorganize itself in the face of adopting some of its intended global expansion. For example, a number of its personnel will have to take up the role of undertaking a market analysis in the target countries such as India and China. For instance, to establish itself within the Chinese market, the company will need considerable amounts of resources and human resources management and strategies to counter the many challenges of operating in the country. As it is currently, the company has little ability and resources to mount a reasonably move to these markets, a feat that may daunt its expansion plans and internal operations.

Implications on Personnel The global expansion comes with numerous benefits that include improvement of a company’s reputation, access to talent, new and increased revenue, exposure to new and foreign investment chances, diversification of the company’s markets, and increased possibility of reaching out to more potential customers. Despite the above benefits, going global can pose a challenge to the company especially the personnel on their future prospects with the company. Staffing in terms of language coverage in addition to business abilities, and complying with a country’s regulations may pose a challenge to the company on its future operations. This will entail a considerable amount of cultural integration essential for mutual progress and coexistence. At the same time, the people will find it stimulating and educative learning from the new company in terms of new ideologies, the new products, and services, in addition to facing numerous social challenges that often make up social integration.

Within the physical environment, an aspect of the manufacturer such as increased production often has increased pressure on the environment. These impacts may include increased pollution, degradation of the environment, and increased waste disposal in the environment. Such factors often and many a time cause imbalance and changes in the economic feature of the environment. At the same time, the alternative may come in handy due to its close proximity to the United States where the company is trying to gain ground. Another practical alternative solution is to adopt and implement a transitional management plan to help the company formulate strategic measures towards stabilizing its service and product delivery in the American market. Such it can work out by formulating a tactical marketing mix that will focus on a given segment of the market previously ignored such as the low end of the market.

At the same time, the company’s new management or marketing team needs to focus its attention on the internal market plans for the American market that could be hindering its growth in the local market. As such if a challenge is discovered and or realized, the interim management team needs to formulate strategic measures that align to its focus of expanding to new markets that will help the company gain a foot in the American market. Another remote alternative solution is to merge with international companies in the same field of production. Such an alternative will entail weighing on the pros and cons of buying into another company with the resulting impact of losing considerable control of the company to an external player.

Besides merging, the company can at the same time, sell the company to the highest bidder who has the ability to improve on its performance and increase its market share especially within the United States. However, such an alternative has the negative impact of the company losing on its primary goal of staying aggressively within the American market and increasing on its chances of solving its major challenge of expansion. Comparison of the Three Countries China China has a strong and fast-growing economy. India Over the years, India has had a fast-growing economy but remain poor considering its low GDP for the previous years. According to Bergsland, Elle and Fosse (2014), the health device market is currently at $4. 3 billion but is expected to grow to $6.

51 billion by the year 2020. Between the years 2012-2017, the country had a positive forecast sale despite the continued struggle by the sector to offer adequate care to its ailing population (Bergsland, Elle & Fosse 2014). At the same time, it will enable the company to focus on external viable markets as it looks into ways of countering the domestic challenges of the American market. It is no doubt that Haberland has to undertake a comprehensive identification, evaluation, and development of whichever market it decides on to gain ground on the Genicon’s expansion on the global market. Such a framework will enable Haberland to come to terms with the opportunities and implications of entering a new market. The framework will entail evaluating the markets social, political, and economic factors that will offer Haberland the best feasible solution.